Associate Director, HCP Marketing, Alzheimer’s Disease
About The Position
At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai’s human health care (hhc) mission. We’re a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer’s disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you. The Associate Director, Neurology HCP Marketing, will contribute to the development and implementation of HCP marketing initiatives within Eisai’s Alzheimer’s disease (AD) team. This individual will be responsible for the development and implementation of strategic marketing programs, while creating communication goals and customer experience aligned to the business objectives within the AD team. This role represents a key opportunity for a talented, passionate marketer to lead important and innovative commercial work streams for a highly visible, growing brand.
Requirements
- Bachelor's degree in related field (Master's preferred) with 8+ years of brand marketing or managed markets experience in pharma/biotech industry OR a combination of equivalent education and experience
- Proven experience in sales/marketing in applicable therapeutic area (neurology), leading medical, legal and regulatory approval process for promotional programs, preferred
- Some experience with market research processes to develop deep customer insights
- Project management experience driving complex initiatives in collaboration with key cross-functional stakeholders (internal & external), including tracking and managing budgets and resources
- Some experience mentoring and training team members on brand/marketing activities and procedures
- Proven performance in earlier role
- Must be able to travel up to 30%
Responsibilities
- Lead the development and execution of HCP-facing marketing materials aligned with overall brand strategy and objectives
- Translate brand strategy into impactful, compliant, and clinically relevant promotional content to educate Neurologists
- Own implementation of marketing programs, including tracking performance, analyzing results, and optimizing tactics based on data-driven insights
- Serve as the primary marketing partner to the field team, gathering insights from customer interactions to refine materials and identify unmet needs
- Manage multiple cross-functional projects simultaneously, ensuring delivery on time, within scope, and consistent with strategic priorities
- Collaborate with internal stakeholders (Medical, Sales, Regulatory, etc.) to ensure execution and high-quality outcomes
- Lead analysis of market research data to identify growth opportunities and business needs
- Foster relationships with key stakeholders to develop brand strategies; ensure alignment of all efforts within the broader strategic direction of Eisai
- Champion AD innovation and strategic investment opportunities that advance the business and serve to fulfill our mission of human health care (hhc)
- Represent the brand with internal and external stakeholders, including Global and Regional colleagues
Benefits
- Eisai Inc. Annual Incentive Plan
- Eisai Inc. Long Term Incentive Plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
