Associate Director, HCP Marketing (Rare Disease)
About The Position
The Associate Director, HCP Marketing is responsible for leading the development and execution of the HCP marketing strategy for rare disease therapy. This individual serves as the commercial lead for healthcare professional engagement, driving customer strategy and promotional initiatives that support brand growth objectives. The role partners closely with Sales, Commercial Operations, Medical Affairs, Market Access, Regulatory, Legal, Compliance, and agency partners to translate customer insights into effective marketing programs and measurable business impact. In addition, the Associate Director provides leadership and development for an Associate Marketing Manager, ensuring strong executional support, capability development, and succession planning within the marketing organization. The successful candidate will balance strategic leadership with executional excellence while helping shape the future growth trajectory of a rare disease therapy.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
- 8+ years of progressive experience in pharmaceuticals or healthcare, with at least 4 years in brand marketing roles. HCP marketing experience preferred.
- Previous people management experience preferred, including coaching, performance management, and talent development.
- Demonstrated track record of developing marketing strategies and executing tactical plans.
- Strong understanding of pharmaceutical advertising and promotion regulations.
- Proven ability to manage multiple projects and external agencies in a fast-paced, matrixed environment.
- Familiarity with market research, KPIs, and CRM systems like Veeva
- Strong ability to derive actionable insights from multiple and complex sources
- Demonstrated understanding of FDA regulations and guidance regarding advertising and promotion of prescription drug and biologic products.
- Strong understanding of and hands-on experience in managing workflows through legal and regulatory promotional review process
Responsibilities
- Translate HCP insights into clear marketing strategies, channel plans, and tactical recommendations
- Collaborate closely with the sales team to align messaging, understand field needs, and support HCP engagement
- Develop and execute HCP initiatives across field‑facing and peer‑to‑peer channels with consistency and quality
- Lead agency partners in developing creative, content, and channel assets that meet strategic objectives
- Partner with commercial operations and omnichannel marketing teams to develop, analyze and implement appropriate metrics to assess tactic and strategy effectiveness
- Support strategic planning by contributing insights, competitive intelligence, and recommendations for future HCP initiatives
- Partner with Compliance, Regulatory, and Legal teams to ensure all patient communications meet Xeris and FDA/OPDP standards.
- Manage project timelines, budgets, and deliverables to ensure high-quality execution and alignment with strategic priorities.
- Lead and develop an Associate Marketing Manager, providing coaching, performance management, prioritization support, and professional development opportunities.
Benefits
- multiple paid time off benefits
- various health insurance options
- retirement benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
