Associate Director, HCP Marketing, Alzheimer’s Disease

Eisai US•Nutley, NJ

1d•$189,000 - $248,000•Hybrid

About The Position

The Associate Director, Neurology HCP Marketing, will contribute to the development and implementation of HCP marketing initiatives within Eisai’s Alzheimer’s disease (AD) team. This individual will be responsible for the development and implementation of strategic marketing programs, while creating communication goals and customer experience aligned to the business objectives within the AD team. This role represents a key opportunity for a talented, passionate marketer to lead important and innovative commercial work streams for a highly visible, growing brand.

Requirements

Bachelor's degree in related field (Master's preferred) with 8+ years of brand marketing or managed markets experience in pharma/biotech industry OR a combination of equivalent education and experience
Proven experience in sales/marketing in applicable therapeutic area (neurology), leading medical, legal and regulatory approval process for promotional programs, preferred
Some experience with market research processes to develop deep customer insights
Project management experience driving complex initiatives in collaboration with key cross-functional stakeholders (internal & external), including tracking and managing budgets and resources
Some experience mentoring and training team members on brand/marketing activities and procedures
Proven performance in earlier role
Must be able to travel up to 30%

Nice To Haves

Master's degree

Responsibilities

Lead the development and execution of HCP-facing marketing materials aligned with overall brand strategy and objectives
Translate brand strategy into impactful, compliant, and clinically relevant promotional content to educate Neurologists
Own implementation of marketing programs, including tracking performance, analyzing results, and optimizing tactics based on data-driven insights
Serve as the primary marketing partner to the field team, gathering insights from customer interactions to refine materials and identify unmet needs
Manage multiple cross-functional projects simultaneously, ensuring delivery on time, within scope, and consistent with strategic priorities
Collaborate with internal stakeholders (Medical, Sales, Regulatory, etc.) to ensure execution and high-quality outcomes
Lead analysis of market research data to identify growth opportunities and business needs
Foster relationships with key stakeholders to develop brand strategies; ensure alignment of all efforts within the broader strategic direction of Eisai
Champion AD innovation and strategic investment opportunities that advance the business and serve to fulfill our mission of human health care (hhc)
Represent the brand with internal and external stakeholders, including Global and Regional colleagues