Sr Director, Growth Marketing

Learning Care Group•Novi, CA

About The Position

The Senior Director, Growth Marketing owns family acquisition and demand generation across Learning Care’s 11-brand, 1,100+ center portfolio. The position sits within the Chief Digital Office, reports directly to the Chief Digital Officer, and has regular visibility to the Executive Leadership Team. It is accountable for the full demand funnel—including paid media, organic visibility, social strategy, and online reputation—and for integrating those channels into a single growth operating system. The role leads the company’s shift from a primarily digital media-buy model to a locally tailored acquisition approach that reflects competitive dynamics, local demand, reputation, and operator capacity. It is revenue- and conversion-focused, with responsibility for the paid media P&L and enterprise acquisition results. It partners with Lifecycle Marketing on the acquisition-to-activation handoff, Enterprise Analytics & BI on measurement and attribution, Field and brand teams on local demand strategy, and the Chief Digital Officer on enterprise growth priorities. The position oversees paid media strategy and performance, organic search and local search, social as a demand channel, reputation management, budgets and forecasts, agency and vendor execution, measurement and experimentation, and the growth marketing team. Compensation is based on position, education, and experience. The role is eligible for the Support Central bonus program, benefits, and Flexible Paid Time Off. Applications are accepted through December 4, 2026.

Requirements

Bachelor’s degree or equivalent professional experience.
12+ years of growth marketing, demand generation, or performance marketing leadership experience, including at least 5 years in a senior leadership role.
Direct accountability for an enterprise-scale, multi-channel demand generation P&L, including paid media and at least one earned or organic channel such as SEO, social, or reputation.
Direct experience managing $20 million or more in annual paid media investment.
Hands-on technical depth in Google Ads, Performance Max, Local Services Ads, and paid search, with strong experience in Meta, YouTube and video, and programmatic media.
Experience in multi-brand or multi-location consumer services with local market dynamics, such as franchise, retail, hospitality, healthcare services, or education.
Senior-level experience leading and managing an external paid media agency relationship, including accountability and performance management.
Experience with attribution and incrementality measurement, including geo-tests, holdouts, brand lift studies, and media mix modeling.
Experience connecting paid investment to offline or downstream conversion outcomes, such as CRM integration, call center activity, enrollment, or sales.
Experience hiring, developing, and scaling a growth marketing or performance marketing team.
Experience presenting growth performance and strategy to C-suite or board audiences.

Nice To Haves

15+ years of growth or demand generation experience and a track record of building acquisition programs at scale.
Experience in education, childcare, healthcare, or other family-services consumer industries.
Experience leading SEO or organic programs as a core demand channel.
Experience with local market demand strategy, including market-level demand modeling, local competitive intelligence, and local operator partnership.
Experience with first-party data activation, customer data platform integration, and identity resolution.
Experience in a private equity-backed business operating on a defined strategic horizon.
Experience with call tracking, offline conversion tracking, and cross-channel funnel measurement.
MBA or graduate degree in a related field.

Responsibilities

Own the enterprise acquisition number and paid media P&L across 11 brands and 1,100+ centers, with demand performance measured against leads, registrations, and enrollments.
Lead the shift to a locally tailored acquisition approach, developing school- and market-level demand strategies based on local competition, demand, reputation, and operator capacity.
Own paid media strategy and day-to-day performance across paid search, Performance Max, Local Services Ads, Microsoft Ads, online video and OTT, paid social, and programmatic.
Own enterprise SEO and local SEO across centers, including schema, Google Business Profile, and content density, with a focus on conversion outcomes.
Lead social strategy as a demand generator, tying investment to measurable lead, registration, or enrollment outcomes where possible.
Manage online reputation as a demand asset, including local reviews, response programs, and center-level reputation signals.
Manage budgets, pacing, forecasts, and optimization across brands, locations, channels, and enrollment priorities within approved investment plans.
Provide hands-on technical oversight of advertising platforms, including campaign structure, bidding, conversion tracking, location and audience targeting, and creative asset performance.
Lead paid media agency and vendor execution, including performance management, testing roadmaps, deliverables, measurement requirements, financial stewardship, and escalation.
Design and run incrementality and experimentation programs, including geo-tests, holdouts, brand lift studies, audience strategies, and creative tests.
Partner with the Sr Director, Enterprise Analytics & BI on measurement standards, attribution, offline conversion capture, value-based bidding, and lead-quality signals through enrollment.
Partner with the Sr Director, Marketing on the acquisition-to-lifecycle handoff and shared journey design.
Partner with Field, Enrollment, and Call Center leaders on local acquisition execution, lead quality, and funnel conversion.
Present growth performance, forecasts, risks, and recommendations to the Chief Digital Officer and Executive Leadership Team, connecting platform metrics to business outcomes.
Lead, coach, and develop the growth marketing team, including hiring, operating cadence, and succession planning.
Perform other duties as assigned.

Benefits

Support Central bonus program based on annual achievement of company performance.
Medical, dental, and vision benefits.
Healthcare and dependent care flexible spending accounts.
Life insurance and disability coverage.
Accident, critical illness, and hospital indemnity coverage.
Pre-paid legal benefit.
Pet insurance and identity theft protection.
401(k) retirement plan available after 30 days of employment, with a company match on elective deferrals after one year of employment.
Education assistance, including tuition reimbursement.
Childcare discount available to all employees.
Corporate partner discounts.
Flexible Paid Time Off with no set accrual for vacation or sick time.