Senior Director, Franchise Operations – Southwest & Mainstream

Coca-Cola•Plano, TX

5d•$174,000 - $204,000

About The Position

The Senior Director, Franchise Operations – Southwest & Mainstream is the senior franchise leader responsible for business performance, execution excellence, and system alignment across multiple bottling partners and geographies. The role provides strategic leadership across the South, North, and Mainstream territories through a team of Franchise Leadership Directors, and partners with Franchise Commercial, channel leaders, RTM and CDE, and bottler executives to align commercial priorities, focus resources, and sequence business plans for maximum impact. Operating at a system level, the Senior Director establishes priorities, drives accountability through performance routines and scorecards, identifies growth and execution opportunities, and aligns resources to improve performance across the Coca-Cola beverage portfolio. The position owns Joint Business Plan commitments across assigned geographies, brings marketplace feedback into commercial strategy, and builds a culture of accountability, execution excellence, and growth. It also develops organizational capability and succession readiness, fosters collaboration across the Coca-Cola system, and serves as a trusted advisor to senior Company and bottler leaders. The role is based in Plano, Texas, requires 26%–50% travel, and includes relocation assistance. The posted base pay range is $174,000–$204,000, with an annual incentive reference value of 30%.

Requirements

Bachelor's degree in Business, Marketing, Finance, Economics, Supply Chain, or a related field.
15 or more years of progressive leadership experience in CPG, beverage, retail, franchise operations, commercial leadership, or related industries.
Significant experience leading leaders and developing high-performing teams.
Demonstrated success leading strategic franchise, bottler, commercial, customer, or channel partnerships.
Demonstrated success translating annual strategies into territory operating plans, forecasting performance, managing customer or distributor relationships, and leading corrective actions that improve business results.
Strong commercial and financial judgment, including experience with revenue and operating P&Ls, resource prioritization, selling, and negotiation in a complex franchise or entrepreneurial environment.
Strong understanding of channel marketing, customer and outlet execution, syndicated research, and competitive analysis, with the ability to combine data and frontline insights to identify execution priorities.
Proven ability to drive business growth through influence and cross-functional leadership.
Strong track record of delivering results across complex and matrixed organizations.
Experience engaging and influencing senior executive stakeholders.

Nice To Haves

MBA or other advanced degree.

Responsibilities

Lead the Franchise Operations agenda across South, North, and Mainstream geographies.
Provide strategic direction, development, coaching, and support to Franchise Leadership Directors.
Drive profitable volume, revenue, transactions, mix, and share growth across all categories, brands, and packages in the assigned geography.
Own delivery of Joint Business Plan commitments across assigned geographies and bottling partners.
Partner with Franchise Commercial Leadership, Retail Customer Leadership, Franchise Channel Leaders, and RTM/CDE.
Lead territory deployment of aligned commercial strategies and initiatives, ensuring operational readiness, sequencing, ownership, and adoption.
Lead regional execution excellence to achieve strong performance in Market Street Challenge and other system execution benchmarks.
Ensure effective utilization and deployment of Market Street Challenge and Execute, Sell & Hunt capabilities.
Provide leadership, governance, and accountability for business performance and Execution Scorecard results across geographies.
Serve as a trusted advisor to senior Company and bottler leadership teams and build executive-level relationships based on trust, transparency, and mutual accountability.
Partner with CCSWB and internal stakeholders to provide strategic input and fact-based insights for annual and long-range Joint Business Plans.
Develop and activate contingency plans with bottler and cross-functional partners to protect annual business plan delivery; monitor recovery milestones and results.
Assess differences in market potential and performance, recommend priorities and resource needs, and drive segmented execution.
Participate in weekly and monthly performance routines, turning revenue, volume, share, transactions, and execution indicators into diagnoses, actions, and follow-through.
Identify root causes of performance gaps with bottler regional operations teams, agree on corrective actions, track recovery, adjust plans, and escalate unresolved risks with recommendations.
Manage assigned discretionary budgets within approved authority and recommend investment trade-offs and additional resource needs.
Identify regional execution and capability gaps and build capabilities with commercial, intelligence, RTM, and other functional teams; share successful practices across bottlers.
Maintain a regular in-market cadence to validate outlet execution, learn from customers and frontline employees, identify barriers, and bring marketplace feedback into plans and performance routines.
Build a high-performance culture focused on accountability, collaboration, execution excellence, and continuous improvement.
Develop leadership capability, strengthen succession readiness, and build a high-performing Franchise Operations organization.
Foster a Growth Mindset, challenge assumptions, identify growth opportunities, and model The Coca-Cola Company's leadership behaviors.