Senior Director, Franchise Operations

The Coca-Cola Company • Atlanta, GA

6d • $198,000 - $230,000

About The Position

The Senior Director, Franchise Operations leads the Operations function across the South Region and is responsible for execution of the full portfolio across Coca-Cola United and all South Region Mainstream bottlers. The role translates aligned business strategies into integrated operating plans, disciplined marketplace execution, and sustainable performance. It shapes regional operating priorities, recommends resource allocation, and aligns bottler regional operations teams and cross-functional partners to deliver volume, revenue, transactions, share, and profitable growth objectives. The role connects strategic planning with frontline execution, leads the regional performance agenda, and resolves cross-market execution barriers within delegated authority.

As the direct people leader of the Franchise Operations team, the Senior Director sets clear accountabilities and develops Directors’ commercial judgment, financial acumen, and general management capabilities. The role partners with commercial, strategy, and transformation leaders to incorporate aligned initiatives into core operating plans without duplicating their functional mandates.

The position is based in Atlanta, United States, requires 26%–50% travel, and relocation is provided. The listed base-pay range is $198,000–$230,000 USD. The annual incentive reference value is 50%, and the long-term incentive reference value is 20%. A full range of medical, financial, and/or other benefits is offered, dependent on the position.

Requirements

• Bachelor’s degree.
• At least 10 years of experience in a CPG organization across sales, key account, franchise management, or operations.
• Experience with P&L responsibility, direct people management, and leadership of business execution across multiple geographies.
• Demonstrated success translating annual and long-range strategies into integrated operating plans, forecasting business performance, managing customer and distributor relationships, and leading corrective actions that deliver sustained growth.
• Strong commercial and financial judgment, including experience with revenue and operating P&Ls, investment trade-offs, resource prioritization, selling, and negotiation in a complex franchise or entrepreneurial environment.
• Strong understanding of channel marketing, customer and outlet execution, syndicated research, and competitive analysis, with the ability to combine data and frontline insights to identify growth opportunities and execution priorities.
• Proven ability to lead and develop experienced individual contributors through clear expectations, performance management, coaching, individual development plans, and succession planning.
• Ability to influence outcomes and be persuasive.
• Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

• Master’s degree.

Responsibilities

• Lead the South Region Franchise Operations performance agenda for the full portfolio across Coca-Cola United and all South Region Mainstream bottlers, driving profitable volume, revenue, transactions, and share growth through clear priorities, integrated operating plans, and accountable execution with bottler partners.
• Expand market potential through Share of Visual Inventory (SOVI), Cold Drink Equipment (CDE), day one minute one innovation execution, and conversion of category and commercial plans into outlet-level growth.
• Align regional, division, and sales-center teams on growth corridors across customers, channels, brands, and packages, and secure shared execution commitments through influence rather than direct authority over bottler operations.
• Lead Franchise Operations’ contribution to annual and long-range business planning, translating aligned South Region growth priorities into geography-specific operating plans, capability requirements, execution milestones, and measurable business outcomes.
• Assess differences in market potential and performance across bottlers and geographies; recommend operating priorities, resource deployment, and short- and long-term interventions to the VP; and lead implementation of agreed choices.
• Directly lead the Franchise Operations team by setting individual objectives and decision rights, managing performance, and holding Directors accountable for business commitments, bottler partnership, and execution follow-through across assigned geographies.
• Develop franchise leaders through coaching, actionable feedback, individual development and succession plans, and cross-functional assignments that build commercial judgment, financial acumen, strategic problem-solving, and general management capabilities.
• Lead weekly and monthly regional performance routines, integrating revenue, volume, share, transactions, and execution indicators into diagnoses, decisions, named owners, and time-bound actions.
• Hold Directors accountable for identifying performance-gap root causes and agreeing corrective actions with bottler regional operations teams; track recovery, adjust plans, and escalate unresolved risks and material trade-offs to the VP with recommendations.
• Manage discretionary budgets and deploy resources within approved authority, balancing growth potential, regional business needs, expected returns, and bottler execution capacity; recommend investment trade-offs and additional resource needs.
• Lead regional deployment of aligned commercial strategies and growth initiatives with commercial, strategy, and transformation leaders, establishing operational readiness, sequencing, ownership, and adoption within core business plans.
• Lead development and activation of contingency plans with bottler and cross-functional partners to protect annual business-plan delivery across revenue, volume, share, net outlets, SOVI, and pricing execution; define recovery milestones and monitor results.
• Build execution capability with bottler regional operations teams through targeted training, scorecards, and disciplined business routines; identify successful market practices and lead their adoption across relevant South Region geographies.
• Partner with franchise commercial leaders to lead the bi-monthly planning process, integrating customer, channel, marketing, finance, and supply-chain inputs into a coherent regional execution agenda with clear priorities and bottler commitments.
• Maintain a regular in-market cadence with Directors and bottler regional operations teams to validate outlet execution, learn from frontline teams and customers, understand execution barriers, and bring market insights into regional decisions, capability priorities, and future business plans.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position.
• Relocation provided.
• Annual incentive reference value of 50%.
• Long-term incentive reference value of 20%.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior