Director Franchise Operations

GNC Holdings•Orlando Park, IL

About The Position

The Director of Franchise Operations is a leadership role responsible for the growth, development, and operational excellence of GNC franchise partners. The role works closely with franchisees to support their success and profitability, promote compliance with GNC’s operating system and standards, and maintain a consistent, high-quality customer experience. It also supports retail and wholesale revenue goals and mentors franchisees in training and operations. The position oversees franchise locations mainly in Florida, with additional locations in Alabama, Mississippi, and Louisiana. It is a full-time salaried position requiring frequent travel throughout the assigned market, with travel of up to 75%.

Requirements

Bachelor’s degree in Business or a related field, or an equivalent combination of education and experience in franchise operations or multi-unit management.
Strong business acumen and understanding of unit economics and profitability.
Excellent relationship-building and communication skills, with the ability to influence stakeholders at all levels.
Proven leadership and team-development skills.
Strategic thinking and problem-solving abilities.
Proficiency in basic computer programs.
Strong organizational and time-management skills.
Ability to manage multiple projects and priorities effectively.
Ability to work autonomously and within a cross-functional team in a fast-paced environment.
Self-motivated, with critical attention to detail, deadlines, and reporting.
Ability to travel as required, including potentially significant travel to support franchise locations; travel may be up to 75%.
Current driver’s license.
Ability to perform the essential duties satisfactorily, with reasonable accommodations available for qualified individuals with disabilities.

Responsibilities

Serve as the primary point of contact and manage day-to-day relationships with multiple franchise partners.
Facilitate communication and collaboration between franchisees and GNC support departments, including Merchandising, Marketing, Finance, Real Estate, Legal, Science, and Product Development.
Build productive relationships with franchisees and provide guidance, coaching, and support to improve success and profitability.
Provide business and operational guidance, leading through influence to advance GNC corporate goals and KPIs.
Coach franchisees to improve return on investment and operational performance.
Ensure compliance with the GNC operating system, franchise documents, program requirements, and brand standards.
Oversee completion of Phase I, Phase II, and Phase III training programs for new franchisees.
Establish visitation cycles and conduct store evaluations to support consistent execution, performance, and customer experience.
Use dispute-resolution methods to address differences and maintain positive franchisee relationships.
Facilitate and assist with start-up and opening support for new stores, including training new Franchise Operators.
Manage franchise location transfers, remodels, relocations, and conversions.
Monitor geographical markets for potential, well-capitalized franchisees interested in ownership.
Achieve retail and wholesale revenue targets set by GNC.
Provide leadership and guidance to franchise partners.