Director, Franchise Operations - North

The Coca-Cola Company•Plano, TX

6d•$145,000 - $169,000

About The Position

The Director, Franchise Leadership – North Zone serves as the primary strategic business partner between The Coca-Cola Company and Coca-Cola Southwest Beverages (CCSWB) across the North Zone. The role strengthens system alignment, accelerates profitable growth, and drives marketplace excellence across the total Coca-Cola beverage portfolio. Reporting to the Senior Director II, Franchise Operations, the Director translates aligned North Zone and commercial priorities into bottler-specific operating plans and works with stakeholders to deliver volume, revenue, transactions, share, and profitable growth objectives. The role connects commercial strategy with frontline execution, maintains a regular in-market cadence across assigned geographies, and leads follow-through on corrective actions. The Director identifies common execution and capability gaps, shares successful practices across bottlers, and builds capabilities with North Zone functional teams. This is an experienced individual-contributor role that escalates material risks, resource needs, and trade-offs with clear recommendations. The successful candidate demonstrates a Growth Mindset, using insights and new approaches to improve performance, build capabilities, and inspire Company and bottler partners to create sustainable value for the Coca-Cola system.

Requirements

Bachelor’s degree in Business, Marketing, Management, or a related field.
Seven or more years of experience in a CPG organization across sales, key account, franchise management, or operations, including responsibility for business execution within an assigned market or geography.
Demonstrated success translating annual strategies into territory operating plans, forecasting performance, managing customer or distributor relationships, and leading corrective actions that improve business results.
Strong commercial and financial judgment, including experience with revenue and operating P&Ls, resource prioritization, selling, and negotiation in a complex franchise or entrepreneurial environment.
Strong understanding of channel marketing, customer and outlet execution, syndicated research, and competitive analysis, with the ability to combine data and frontline insights to identify execution priorities.

Nice To Haves

Master’s degree.

Responsibilities

Serve as the primary strategic liaison between The Coca-Cola Company and the CCSWB North Zone leadership team.
Drive performance across all categories, brands, and packages in the assigned geography, supporting profitable volume, revenue, transactions, mix, and share growth.
Lead territory deployment of aligned commercial strategies and initiatives, establishing operational readiness, sequencing, ownership, and adoption with Commercial and other functional teams.
Coach, influence, and support the bottler organization to improve Market Street Challenge and other system execution benchmarks, including effective use of Market Street Challenge and Execute, Sell Hunt capabilities.
Build executive-level relationships that foster trust, transparency, and mutual accountability.
Provide strategic input, recommendations, and fact-based insights for annual and long-range Joint Business Plans (JBPs).
Develop and activate contingency plans to protect annual business plan delivery across revenue, volume, share, net outlets, SOVI, and pricing execution; monitor recovery milestones and results.
Expand territory potential through Share of Visual Inventory (SOVI), Cold Drink Equipment (CDE), innovation execution, and conversion of category and commercial plans into outlet-level results.
Align Zone leadership, operations, sales, and frontline teams on priorities across customers, channels, brands, and packages.
Assess differences in market potential and performance within North Zone; recommend priorities, resource needs, and segmented interventions to the Senior Director II, and implement agreed choices.
Participate in weekly and monthly performance routines, integrating business and execution indicators into diagnoses, named actions, and follow-through.
Identify root causes of performance gaps with bottler regional operations teams, agree on corrective actions, track recovery, adjust territory plans, and escalate unresolved risks with recommendations.
Manage assigned discretionary budgets within approved authority and recommend investment trade-offs and additional resource needs.
Identify regional execution and capability gaps and build capabilities with Region Commercial, Intelligence, RTM, and other functional teams; share successful practices across bottlers.
Partner with Franchise Commercial leaders in the bi-monthly planning process, integrating customer, channel, marketing, finance, and supply-chain inputs into a territory execution agenda with bottler commitments.
Maintain a regular in-market cadence across North Zone to validate outlet execution, learn from customers and frontline employees, identify barriers, and bring market insights into bottler plans and Region performance routines.
Challenge assumptions, identify growth opportunities, and drive continuous improvement across the Coca-Cola system.
Model The Coca-Cola Company's leadership behaviors.