Director, Franchise Operations - All Mainstream

The Coca-Cola Company•Atlanta, GA

6d•$145,000 - $169,000

About The Position

The Director, Franchise Operations drives business results and disciplined marketplace execution across the full Coca-Cola portfolio within all South Region Mainstream bottlers. Reporting to the Senior Director II, Franchise Operations, this experienced individual contributor translates aligned South Region and commercial priorities into bottler-specific operating plans and works with multiple independent bottling partners to deliver volume, revenue, transactions, share, and profitable growth objectives. The role connects planning with frontline execution, maintains a regular in-market cadence across assigned bottlers, and leads follow-through on agreed corrective actions. It also identifies common execution and capability gaps, shares successful practices across bottlers, and builds capabilities with appropriate South Region functional teams. The Director escalates material risks, resource needs, and trade-offs with clear recommendations. The position is based in Atlanta, United States, and requires 26%–50% travel. The company will not provide employment-based visa sponsorship; applicants must already be authorized to work full-time in the United States without requiring Coca-Cola sponsorship. The pay range is $145,000–$169,000 USD, with a 30% annual incentive reference value. Relocation is not provided.

Requirements

Bachelor’s degree in Business, Marketing, Management, or a related field.
At least 7 years of experience in a CPG organization across sales, key account, franchise management, or operations, including responsibility for business execution within an assigned market or geography.
Demonstrated success translating annual strategies into territory operating plans, forecasting performance, managing customer or distributor relationships, and leading corrective actions that improve business results.
Strong commercial and financial judgment, including experience with revenue and operating P&Ls, resource prioritization, selling, and negotiation in a complex franchise or entrepreneurial environment.
Strong understanding of channel marketing, customer and outlet execution, syndicated research, and competitive analysis, with the ability to combine data and frontline insights to identify execution priorities.
Proven ability to influence bottler leadership, regional operations teams, and cross-functional partners without direct authority.
Demonstrated commitment to spending significant time in market and using frontline learning to improve plans, execution, and business performance.
Must be currently authorized to work full-time in the United States and must not require Coca-Cola sponsorship to continue working legally in the United States.

Nice To Haves

Master’s degree.

Responsibilities

Drive portfolio performance across all categories, brands, and packages within South Region Mainstream bottlers, supporting profitable volume, revenue, transaction, and share growth through territory priorities and accountable execution.
Expand territory potential through Share of Visual Inventory (SOVI), Cold Drink Equipment (CDE), day-one-minute-one innovation execution, and conversion of category and commercial plans into outlet-level results.
Align bottler leadership, operations, sales, and frontline teams across customers, channels, brands, and packages.
Lead Franchise Operations contributions to Mainstream bottler business plans, translating South Region priorities into bottler-specific plans, milestones, commitments, and measurable outcomes.
Assess market potential and performance differences, recommend priorities and resource needs to the Senior Director II, and implement agreed choices.
Participate in weekly and monthly performance routines, integrating revenue, volume, share, transactions, and execution indicators into diagnoses, actions, and follow-through.
Identify performance-gap root causes with bottler regional operations teams, agree on corrective actions, track recovery, adjust territory plans, and escalate unresolved risks.
Manage assigned discretionary budgets within approved authority, balancing territory needs, returns, and bottler execution capacity; recommend investment trade-offs and additional resources.
Deploy aligned commercial strategies and initiatives with Commercial and other functional teams, establishing operational readiness, sequencing, ownership, and adoption.
Develop and activate contingency plans with bottler and cross-functional partners to protect annual business plan delivery across revenue, volume, share, net outlets, SOVI, and pricing execution; monitor recovery milestones and results.
Identify common execution and capability gaps across Mainstream bottlers and build capabilities with South Region Commercial, Intelligence, RTM, and other functional teams; share successful practices.
Partner with Franchise Commercial leaders in bi-monthly planning, integrating customer, channel, marketing, finance, and supply-chain inputs into a territory execution agenda with clear bottler commitments.
Maintain a regular in-market cadence across South Region Mainstream bottlers to validate outlet execution, learn from customers and frontline employees, identify barriers, and bring market insights into bottler plans and South Region performance routines.