Director, Franchise Operations - All Mainstream

Coca-Cola•Atlanta, GA

5d•$145,000 - $169,000

About The Position

The Director, Franchise Operations drives business results and disciplined marketplace execution across the full Coca-Cola portfolio within all South Region Mainstream bottlers. Reporting to the Senior Director II, Franchise Operations, the role translates aligned South Region and commercial priorities into bottler-specific operating plans and works with independent bottling partners to deliver volume, revenue, transactions, share, and profitable growth objectives. The Director connects planning with frontline execution, maintains a regular in-market cadence across assigned bottlers, and leads follow-through on agreed corrective actions. The role identifies common execution and capability gaps, shares successful practices across bottlers, and builds capabilities in partnership with South Region functional teams. It operates as an experienced individual contributor, escalating material risks, resource needs, and trade-offs with clear recommendations. The position is based in Atlanta and requires 26%–50% travel. The salary range is $145,000–$169,000 USD, with an annual incentive reference value of 30%. Relocation is not provided. Applicants must be authorized to work in the United States without requiring company sponsorship.

Requirements

Bachelor’s degree in Business, Marketing, Management, or a related field.
At least 7 years of experience in a CPG organization across sales, key account, franchise management, or operations, including responsibility for business execution within an assigned market or geography.
Demonstrated success translating annual strategies into territory operating plans, forecasting performance, managing customer or distributor relationships, and leading corrective actions that improve business results.
Strong commercial and financial judgment, including experience with revenue and operating P&Ls, resource prioritization, selling, and negotiation in a complex franchise or entrepreneurial environment.
Strong understanding of channel marketing, customer and outlet execution, syndicated research, and competitive analysis, and ability to combine data and frontline insights to identify execution priorities.
Proven ability to influence bottler leadership, regional operations teams, and cross-functional partners without direct authority.
Commitment to spending significant time in market and using frontline learning to improve plans, execution, and business performance.
Must be currently authorized to work in the United States on a full-time basis and must not require Coca-Cola Company sponsorship to continue working legally in the United States.

Nice To Haves

Master’s degree.

Responsibilities

Drive performance across the full Coca-Cola portfolio within all South Region Mainstream bottlers, supporting profitable volume, revenue, transactions, and share growth through territory priorities and accountable execution.
Expand territory potential through Share of Visual Inventory (SOVI), Cold Drink Equipment (CDE), day one minute one innovation execution, and conversion of aligned category and commercial plans into outlet-level results.
Align bottler leadership, operations, sales, and frontline teams on priorities across customers, channels, brands, and packages.
Lead the Franchise Operations contribution to Mainstream bottler business plans by translating South Region priorities into bottler-specific execution plans, milestones, commitments, and measurable outcomes.
Assess market potential and performance differences among bottlers; recommend priorities, resource needs, and interventions to the Senior Director II, and implement agreed choices.
Participate in weekly and monthly performance routines, using revenue, volume, share, transactions, and execution indicators to diagnose performance, assign actions, and ensure follow-through.
Identify root causes of performance gaps with bottler regional operations teams, agree on corrective actions, track recovery, adjust territory plans, and escalate unresolved risks with recommendations.
Manage assigned discretionary budgets within approved authority, balancing territory needs, expected returns, and bottler execution capacity; recommend investment trade-offs and additional resource needs.
Lead territory deployment of aligned commercial strategies and initiatives with Commercial and other functional teams, establishing operational readiness, sequencing, ownership, and adoption.
Develop and activate contingency plans with bottler and cross-functional partners to protect annual business plan delivery; monitor recovery milestones and results.
Identify common execution and capability gaps across Mainstream bottlers, build capabilities with South Region Commercial, Intelligence, RTM, and other functional teams, and share successful practices.
Partner with Franchise Commercial leaders in the bi-monthly planning process, integrating customer, channel, marketing, finance, and supply-chain inputs into a territory execution agenda with bottler commitments.
Maintain regular in-market presence across South Region Mainstream bottlers to validate outlet execution, learn from customers and frontline employees, identify barriers, and bring market insights into plans and performance routines.