Senior Director, Executive Buyer Relations

Emerald • Rye, NH

13d

About The Position

The Senior Director, Executive Buyer Relations leads the strategy for attracting, engaging, and retaining senior-level Buying Executives across CPMG's event portfolio. The role oversees the Buyer Executive Relations team, which is responsible for business development, executive relationship management, and audience growth. It partners with Sales, Operations, Marketing, and Customer Success/Event Experience teams to ensure events deliver exceptional value to Buying Executives and Suppliers. This collaborative leadership position requires strategic thinking, talent development, executive community building, cross-functional partnership, and a focus on business results.

The Senior Director leads the Hosted Executive Audience Strategy and the evolution of market verticals, contributes to strategic plans and budgets, and develops the Executive Buyer Relations team. The role oversees executive buyer relationship acquisition and retention, event content and advisory boards, and cross-functional efforts to create strong event experiences. It also uses Salesforce and other business intelligence tools to assess performance, forecast audience growth, and inform decisions.

Requirements

• Bachelor's degree or equivalent professional experience.
• 10+ years of progressive leadership experience in business development, strategic account management, executive relationship management, hosted buyer events, or related industries.
• Strong strategic planning skills and experience developing and executing growth strategies.
• Proven ability to build trusted relationships with senior executives and industry leaders.
• Experience collaborating across Sales, Marketing, Operations, and Customer Success organizations to achieve shared business objectives.
• Strong analytical skills, including experience with forecasting and KPI management.
• Experience with Salesforce and HubSpot or comparable CRM platforms, and data-driven decision-making.
• Excellent communication, presentation, collaboration, and influencing skills.
• Exceptional organizational and project leadership abilities, with the capacity to manage multiple priorities simultaneously.
• Passion for mentoring and developing talent while fostering a collaborative, high-performance culture.
• Willingness to travel to CPMG events, industry events, and customer meetings as needed.

Nice To Haves

• Background in hosted buyer events, B2B events, conferences, or executive community development is strongly preferred.

Responsibilities

• Lead and manage the Hosted Executive Audience Strategy across CPMG's hosted buyer event portfolio to drive audience satisfaction, growth, retention, and engagement, including over-recruiting to account for attrition and meeting seniority, company, and new-to-event goals.
• Lead and manage the evolution of market verticals by identifying market opportunities, emerging trends, and executive buyer community needs.
• Provide input to annual strategic plans, goals, and KPIs aligned with organizational objectives and event performance targets.
• Participate in annual budget planning, forecasting, and analysis for the Executive Buyer Relations role.
• Lead, coach, mentor, and develop a high-performing Executive Buyer Relations team focused on consultative business development and strategic relationship management.
• Foster a culture of accountability, collaboration, continuous improvement, and customer excellence.
• Establish and manage performance expectations, metrics, and development plans, and provide ongoing coaching and feedback.
• Evaluate organizational capacity and identify staffing needs to support portfolio growth; recruit, onboard, and retain top talent.
• Oversee strategies for acquiring, developing, and retaining Executive Buyer relationships across multiple industries.
• Ensure the Executive Accounts team delivers a personalized, white-glove experience throughout the customer lifecycle.
• Partner with Sales to align executive audience strategy with supplier recruitment and revenue objectives, balancing event participation and customer success.
• Collaborate with Operations and Customer Success/Event Experience teams to design and execute event experiences that exceed attendee expectations.
• Work with Marketing on audience acquisition campaigns, executive communications, thought leadership, and engagement initiatives to strengthen the brand(s).
• Lead and oversee event content development so educational programming reflects industry priorities and executive interests.
• Oversee and manage Event Advisory Boards to ensure industry expertise, event support, and alignment with industry priorities and interests.
• Identify opportunities to improve processes, technology, customer experience, and operational efficiencies.
• Use Salesforce and other business intelligence tools to measure team performance, forecast audience growth, and support strategic decision-making.

Benefits

• Unlimited vacation for exempt employees.
• Flexible working locations.
• 401(k) plan with a company match.
• Medical, dental, and vision coverage, including transgender services and fertility benefits.
• Parental and caregiver leave.
• Dependent, commuter, and FSA benefits.
• Professional development programs, including Toastmasters.
• Mental wellness tools.
• Bonus eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior