Senior Director, Entertainment & Sports

Real Chemistry

1d•$135,000 - $180,000

About The Position

The Senior Director, Entertainment & Sports will develop, negotiate, and execute strategic partnerships for healthcare, health, and wellness client accounts. Working with Real Chemistry leadership and integrated client teams, the role connects brands with entertainment and sports properties, teams, leagues, and talent. It requires deep industry relationships, commercial judgment, and agency- or buyer-side experience building brand partnerships from strategy through activation. The position leads partnership strategy and the end-to-end deal process, advises clients, develops industry relationships, and supports business development and the growth of Real Chemistry’s entertainment and sports capabilities. The role also oversees activation and optimization to ensure rights are leveraged and programs meet brand and compliance requirements.

Requirements

12+ years of experience in entertainment and sports partnerships, sponsorships, brand marketing, or a related field.
Significant agency- or buyer-side experience developing, negotiating, and executing brand partnerships.
Deep, active relationships across entertainment and sports, including properties, teams, leagues, talent, agents, rights holders, and relevant intermediaries.
Expertise in rights valuation, deal structure, negotiation, contracting processes, activation planning, and partnership measurement.
Strong understanding of brand strategy, consumer audiences, culture, media, experiential marketing, social platforms, and talent-led programs.
Excellent client leadership, communication, presentation, and financial skills, with the ability to influence senior stakeholders.
Ability to manage multiple complex partnerships and cross-functional teams in a fast-paced agency environment.
Entrepreneurial, collaborative, detail-oriented, and energized by building new capabilities and offerings.

Nice To Haves

Experience in healthcare, health and wellness, or another highly regulated category is strongly preferred.

Responsibilities

Develop entertainment and sports partnership strategies for client accounts in collaboration with leadership and integrated client teams.
Identify and evaluate opportunities with properties, teams, leagues, talent, rights holders, and other industry partners based on client objectives.
Translate client objectives, audience insights, and cultural trends into differentiated partnership platforms and activation ideas.
Lead the partnership process, including opportunity sourcing, valuation, proposal development, rights packaging, negotiation, contracting support, and activation planning.
Develop business cases and recommendations that balance brand impact, audience relevance, budget, risk, and measurable value.
Partner with legal, finance, creative, strategy, experiential, influencer, social, and media teams to deliver programs on time and within scope.
Oversee partnership activation and optimization, ensuring contractual rights are fully leveraged and programs meet brand and compliance requirements.
Serve as a senior advisor on assigned client accounts and present partnership recommendations.
Build and maintain relationships across entertainment and sports, including properties, teams, leagues, talent, agents, rights holders, and agency partners.
Use market intelligence and relationships to create access, uncover opportunities, and strengthen negotiating positions for clients.
Support new business pitches, proposals, and organic growth opportunities with partnership expertise and industry insights.
Help strengthen entertainment and sports resources, partner networks, evaluation tools, case studies, and best practices.
Represent Real Chemistry at relevant industry events and stay current on emerging properties, talent, platforms, audience behaviors, and partnership models.
Share expertise with team members and encourage collaborative, rigorous, and commercially minded work.