Senior Director, Engagement Strategy

fingerpaint•Cedar Knolls, NJ

About The Position

Fingerpaint is seeking a Senior Director, Engagement Strategy to guide the agency’s engagement capabilities across engagement, digital, market research, and data strategy. The role sets strategic vision for clients and leads teams in executing innovative, high-quality work. It collaborates across agency disciplines and with client stakeholders to plan and deliver integrated tactics within an omnichannel ecosystem, while contributing to business growth and engagement strategy roadmaps for key accounts. The Senior Director defines and advances the agency’s engagement strategy philosophy, promotes innovation and quality, and combines creativity with data to create personalized customer experiences. The role develops digital and omnichannel strategy, applies customer behavior and segmentation insights to customer journeys, and uses market research, targeting, and measurement resources to inform strategy. It also mentors engagement team members and partners with departments including analytics, media, and marketing technology.

Requirements

At least 8 years of experience in engagement strategy, digital marketing, or project work.
Proficiency with AI tools such as Gemini, Claude, and NotebookLM.
Familiarity and comfort interacting with Google Analytics.
A track record of implementing omnichannel strategies and cohesive ecosystems of tactics.
Extensive experience leading brand and tactical planning and championing innovative ideation techniques.

Nice To Haves

Experience within a pharmaceutical agency is strongly desired.

Responsibilities

Define, teach, and maintain the agency’s engagement strategy philosophy and approaches.
Foster innovation to expand and evolve engagement and omnichannel services.
Use AI tools to enhance the quality of the agency’s work.
Combine creativity and data to create personalized experiences that grow clients’ businesses.
Champion innovation and quality throughout the process and across tactics.
Mentor engagement team members and discuss career interests, growth opportunities, and training.
Partner with other departments to promote agency collaboration, particularly analytics, media, and marketing technology.
Define, interpret, and execute client digital and omnichannel strategy.
Develop a big-picture view of the brand-customer experience.
Identify customer behavior trends and patterns, differences across customer segments, and implications for customer journeys.
Use market research, targeting, and measurement data resources and techniques.
Apply methods such as market trends and gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, and business process optimization.
Contribute to business growth and develop engagement strategy roadmaps for key client accounts.
Lead brand and tactical planning and champion innovative ideation techniques.