Director, Engagement Strategy

fingerpaint•Cedar Knolls, NJ

About The Position

Fingerpaint is seeking a Director of Engagement Strategy to help lead the development and execution of engagement strategies that deliver measurable results for healthcare clients. Engagement strategy at Fingerpaint involves crafting and coordinating interconnected ecosystems of programs, tactics, and experiences that activate key audiences at pivotal moments in their journeys, solve client and brand challenges, fuel agency growth, and drive customers’ businesses. The role calls for embedding deeply in brands and delivering the right message to the right audience through appropriate existing and innovative channels at the right time. The Director will shape compelling narratives from data, develop innovative tactical programs across mediums, identify useful technologies and partners, connect and motivate cross-functional teams, and build strong client relationships. Fingerpaint describes itself as a collaborative, people-first healthcare and wellness advertising agency and encourages applicants who are excited about the role even if their experience does not align with every qualification.

Requirements

7–10 years of healthcare marketing experience spanning HCP- and patient-focused businesses.
Experience conceptualizing and executing core digital tactics, such as IVAs, CRM campaigns, and app development.
Strong interpersonal, communication, and presentation skills.
Experience and success developing and conducting cross-functional workshops.
Deep proficiency in Microsoft Office and virtual whiteboard technology such as Miro and/or Mural.
Passion for innovation and technology and their potential impact on patients and those who care for them.

Nice To Haves

Pharmaceutical marketing agency experience is strongly preferred.

Responsibilities

Lead engagement planning and execution across select brands, building journey-based ecosystems of connected experiences that bring the brand’s story to life for customers.
Guide internal and external brand teams from concept through execution in developing key tactical programs.
Partner with digital strategy and analytics teams to develop and execute measurement and optimization plans.
Serve as a key member of brand core teams, strengthening client relationships and internal team excellence.
Horizon scan for emerging trends and technologies that could be leveraged internally and with clients.
Participate in new business efforts as needed.
Coordinate cross-functional subject matter experts across areas such as creative, digital, social, and analytics.
Identify narratives in data and translate them into innovative tactical programs across different mediums.
Identify innovative tools, technologies, approaches, and partners that can help brands excel.
Support clients and build and maintain strong client relationships.