Director, Engagement Strategy
About The Position
Ogilvy Health is seeking an ambitious, multifaceted Engagement Strategy Director to help build its engagement strategy practice and lead day-to-day omnichannel planning for two key clients. The role connects brand, medical, creative, experience, and analytics to create audience-inspired experiences that support clients’ business goals and help patients, caregivers, and healthcare professionals move forward on their health journeys. The Director will guide engagement across CRM, websites, social content, and display, with particular depth in CRM strategy. They will develop activation briefs, tactical plans, connected journeys, and playbooks; shape content and communications strategy; and define audience-inspired channel roles and goals. Working within Ogilvy Health’s Integrated Strategy model, the Director will partner with Brand Strategy, Medical Strategy, Research & Insights, Analytics, Account, and Creative teams. The role also includes managing one junior strategist and mentoring strategists across the broader practice.
Requirements
- 6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline.
- Significant experience in healthcare, pharmaceutical, biotech, or a healthcare agency is required.
- Data-driven storytelling ability and a strong interest in connecting audience behavior to ways of influencing and motivating audiences.
- Experience across web, social, display, and CRM, with specific fluency in CRM strategy; CRM execution is not required.
- Experience shaping content and communications strategy, including defining channel roles and goals grounded in audience insight.
- Demonstrated experience managing and developing people, including having directly managed at least one direct report.
- Strong presentation, storytelling, and facilitation skills.
- Initiative and comfort building work from a blank page rather than only executing an existing playbook.
Responsibilities
- Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display, connecting audience behavior insights to a clear strategic narrative.
- Design connected engagement ecosystems and define audience-inspired channel roles and goals, with particular depth in CRM.
- Build engagement strategy playbooks and plans in partnership with Brand Strategy, Medical Strategy, Research & Insights, and Analytics teams.
- Partner cross-functionally with Account, Creative, Brand Strategy, and Medical Strategy as the account’s engagement strategy lead.
- Help shape content and communications strategy using an audience-inspired point of view.
- Facilitate workshops, journey-mapping sessions, and strategic working meetings.
- Manage and develop one junior strategist through day-to-day guidance, feedback, and growth opportunities.
- Mentor junior strategists across the broader practice and model strong engagement strategy practices.
Benefits
- Competitive benefits package.
- Tools and support to succeed.
- Autonomy to seek out new paths and better ways of working.
- Opportunities to work with experts across the Ogilvy network.
- Opportunities to do work of which employees can be proud.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
