Director, Engagement Strategy
About The Position
Ogilvy Health is seeking an Engagement Strategy Director to help build the engagement strategy practice and lead day-to-day omnichannel planning for two key clients. The role connects audience behavior insights with brand, medical, creative, experience, and analytics strategies to create connected experiences that support clients’ business goals and help patients, caregivers, and healthcare professionals move forward on their health journeys. The Director will develop activation briefs, tactical plans, connected journeys, and playbooks; shape content and communications strategy; and define audience-inspired channel roles and goals across CRM, websites, social content, and display, with particular depth in CRM strategy. The role partners with account leads, creative teams, Brand Strategy, Medical Strategy, Research & Insights, and Analytics. It also manages and develops one junior strategist and mentors strategists across the broader practice.
Requirements
- 6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline.
- Significant experience in healthcare, pharmaceuticals, biotech, or a healthcare agency.
- A data-driven storytelling approach and a strong interest in connecting audience behavior to how people can be moved or influenced.
- Depth across web, social, display, and CRM, including fluency in CRM strategy; CRM execution is not required.
- Experience shaping content and communications strategy, including defining channel roles and goals grounded in audience insight.
- Demonstrated experience managing and developing people, including direct management of at least one direct report.
- Strong presentation, storytelling, and facilitation skills.
- Ability and drive to build from a blank page, not only execute an existing playbook.
Responsibilities
- Lead day-to-day engagement strategy for two key clients across CRM, websites, social, and display, connecting audience behavior insights to a clear strategic narrative.
- Design connected engagement ecosystems and define audience-inspired channel roles and goals, with particular depth in CRM.
- Develop engagement strategy playbooks, activation briefs, tactical plans, and connected journeys.
- Partner with Brand Strategy, Medical Strategy, Research & Insights, and Analytics on data-informed strategy and measurement.
- Serve as the account’s go-to cross-functional partner for engagement strategy, working with Account, Creative, Brand Strategy, and Medical Strategy.
- Help shape content and communications strategy using an audience-inspired perspective on how ideas and messages should come to life.
- Facilitate workshops, journey-mapping sessions, and strategic working meetings.
- Manage and develop one junior strategist through day-to-day guidance, feedback, and growth opportunities.
- Mentor junior strategists across the broader practice and model collaborative, curious, and supportive engagement strategy.
Benefits
- Competitive benefits package.
- Tools and support to succeed.
- Autonomy to pursue new paths and better ways of working.
- Opportunities to work with colleagues who are experts in their disciplines.
- Opportunities to do work of which employees can be proud.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
