Senior Director, Digital Marketing

Hippocratic AI • Menlo Park, CA

1d • Onsite

About The Position

Hippocratic AI is seeking a senior leader to build and optimize its enterprise growth engine across demand generation, marketing technology, and measurement. The role leads digital programs that reach healthcare buying committees, generate qualified pipeline, and accelerate complex enterprise sales cycles. It also owns the systems and data connecting marketing activity to revenue, delivering reliable insights and accountability for results.

The position combines performance marketing expertise with marketing operations leadership. It leads enterprise account-based marketing and digital acquisition across paid channels, programmatic, and display; improves website and content conversion; and continuously tests audiences, messaging, creative, and landing pages. It also owns the marketing technology ecosystem, lead-to-revenue processes, data quality, attribution, analytics, and budget strategy. The role applies AI to targeting, creative development, routing, enrichment, and reporting, while measuring its impact.

The role is based in Menlo Park and is expected to be in the office five days a week. It works closely with Marketing, Revenue Operations, Sales, Customer Success, and other cross-functional teams. Success means generating qualified enterprise pipeline tied to business results, providing relevant digital engagement and timely sales handoffs, maintaining reliable marketing data and attribution, and using AI to measurably improve targeting, experimentation, and operational efficiency.

Requirements

• At least 8 years of experience leading growth marketing and marketing operations in B2B, ideally in healthcare or regulated enterprise software.
• At least 4 years of experience placing digital ads on platforms such as LinkedIn and Google, with a proven ability to optimize spend, lower cost per lead, and shift budget across channels to deliver qualified leads to Sales.
• Bachelor’s degree.
• Practical AI fluency, including experience using LLMs, APIs, and predictive models to improve targeting, creative velocity, and reporting.
• Ability to communicate complex performance insights clearly to executives and turn insights into investment and operating decisions.
• Deep ownership of marketing technology and CRM systems, including HubSpot or an equivalent platform, WordPress, email automation, Google Analytics, and Google Search Console, with experience integrating web properties and data warehouses.
• Track record of building ABM and demand generation programs for health system, payor, or clinical network buying committees.
• Strong command of digital acquisition, conversion optimization, lead management, and revenue attribution.
• Ability to connect channel performance and marketing investment to pipeline, revenue, and customer acquisition economics.
• Analytical mindset and experience building marketing dashboards in HubSpot to demonstrate the impact of marketing campaigns.

Nice To Haves

• Postgraduate degree.
• Experience in healthcare or regulated enterprise software.

Responsibilities

• Lead enterprise account-based marketing and digital acquisition programs across paid channels, programmatic, and display, targeting priority enterprise health system accounts.
• Own the global pipeline target and build high-intent digital strategies for healthcare buyers across payors, providers, life sciences, and procurement boards.
• Partner with Sales to move engaged accounts through the buying process.
• Lead website and content optimization, including conversion paths for clinical AI white papers, ROI calculators, and security and compliance reports.
• Continuously test audiences, messaging, creative, and landing pages to improve conversion quality and pipeline contribution.
• Architect, integrate, and manage the marketing technology stack, including reliable data synchronization with the enterprise CRM and data warehouse.
• Design and maintain lead scoring, routing, and lifecycle models to support timely and consistent handoffs to SDR and field teams.
• Establish data enrichment, quality, and reporting processes that provide Marketing and Sales with a consistent view of account and funnel performance.
• Partner with Revenue Operations, Legal, Security, and Compliance to ensure digital tracking and data collection meet applicable HIPAA and GDPR requirements, support SOC 2 controls, and follow healthcare communication standards.
• Establish and maintain multichannel, multi-touch attribution for digital marketing across complex healthcare sales cycles.
• Deliver weekly and monthly executive readouts on customer acquisition cost, lifetime value-to-CAC ratios, pipeline velocity, and return on ad spend.
• Direct investment toward channels and programs that produce qualified pipeline and revenue, using performance data to guide budget decisions.
• Apply intent signals and predictive models to prioritize accounts, generate and test creative and landing-page variants, and automate routing, enrichment, and reporting.
• Work closely with Marketing, Revenue Operations, Sales, and Customer Success in a one-team approach to winning market share.
• Build Marketing dashboards in HubSpot to demonstrate campaign impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior