Senior Director, Digital Experience Strategy

Fortune Brands • Deerfield, IL

16h • Hybrid

About The Position

As the Senior Director, Digital Experience & Strategy, you will serve as a Marketing Center of Excellence (COE) leader shaping how our portfolio of brands shows up and performs across digital channels. You will guide the strategy, governance, and continuous evolution of our enterprise digital ecosystem, ensuring our websites, platforms, and marketing technologies work seamlessly together to deliver intuitive, customer-centered experiences. This role sits at the intersection of strategy, innovation, and execution. You will serve as both a strategic thought partner and a technically fluent operator bringing forward best-in-class digital practices while building clarity, governance, and alignment across Marketing, IT, Data, Analytics, DTC, and agency teams. A core priority of this role is leading the strategic overhaul, modernization, and optimization of major brand websites, ensuring best-in-class digital experiences that drive engagement, conversion, and revenue. We value individuals who Think Fast, using data, insights, and curiosity to continuously refine digital performance and anticipate change; who Work It Together, fostering strong, inclusive partnerships to bring digital initiatives to life; and who Make the Hard Call, approaching platform decisions, investments, and priorities with care, clarity, and long-term impact in mind.

Requirements

• Bachelor’s degree in Marketing, Business, Information Technology, Digital Media, or a related field; OR equivalent progressive professional experience.
• 10+ years of progressive experience in digital marketing, digital experience, or website platform leadership within enterprise or multi-brand environments.
• Demonstrated experience guiding enterprise website ecosystems, including content governance, UX strategy, CMS oversight, and platform modernization.
• Proven experience leading large-scale website redesigns, replatforming, or enterprise website transformation initiatives.
• Deep understanding of website architecture, UX/UI best practices, accessibility standards (WCAG), site performance optimization, and SEO.
• Strong expertise in analytics, experimentation, tagging, CRO, and personalization frameworks.
• Strong working knowledge of digital products and marketing technology stacks, including CMS platforms (component-based or headless), automation tools, CRM/CDP integrations, analytics platforms, and e-commerce solutions.
• Experience partnering cross-functionally with Marketing, IT, Data, and Analytics teams to deliver integrated digital initiatives.
• Experience managing agency and vendor relationships.
• Demonstrated success leading and developing multidisciplinary teams.
• Strong communication skills, with the ability to translate digital strategy and technical concepts into clear, actionable insights for diverse audiences.
• Proven ability to manage scope, budgets, timelines, and stakeholder alignment across complex, multi-brand initiatives.
• Portfolio required: Please include case studies demonstrating website transformation, digital ecosystem development, or enterprise digital initiatives.

Nice To Haves

• Advanced degree in Digital Marketing, Business, Information Systems, or a related field
• Experience within consumer goods, retail, DTC, or multi-brand portfolio organizations
• Experience building scalable, modular website ecosystems supporting multiple brands and regions

Responsibilities

• Guide the lifecycle management of all brand websites, including content operations, publishing workflows, UX consistency, accessibility compliance, platform updates, and performance optimization.
• Partner with cross-functional teams to shape and execute large-scale website modernization and redesign initiatives, from experience strategy and information architecture through implementation and optimization.
• Lead the end-to-end transformation of major brand websites, guiding experience vision, IA, UX/UI direction, content frameworks, and performance standards.
• Oversee CMS/platform strategy, selection, and agency/vendor partners responsible for design, development, implementation, and optimization.
• Ensure best practices in accessibility (WCAG), site performance, SEO, scalability, security, and mobile-first design.
• Drive data-informed website optimization through analytics, experimentation, personalization, and CRO methodologies.
• Own website roadmaps, budgets, and governance models that ensure alignment, consistency, and scalability across multiple brands.
• Oversee and continuously evolve the digital marketing technology ecosystem, including CMS platforms, automation tools, CRM/CDP integrations, analytics systems, and e-commerce enablement.
• Own and advance FBIN’s marketing technology stack, ensuring platforms work cohesively to support modern, personalized digital experiences.
• Evaluate and recommend emerging platforms and technologies that strengthen future-ready digital capabilities.
• Ensure seamless integration across CRM, CDP, media platforms, and site experiences to enable personalization, lifecycle marketing, and connected measurement.
• Serve as a trusted enterprise resource on web architecture, digital platforms, and martech strategy translating business needs into practical, technical direction.
• Mentor and develop a high-performing digital team, encouraging shared learning, accountability, and innovation.
• Lead and develop a multidisciplinary team across website experience, digital platforms, e-commerce and conversion optimization, SEO/SEM, and AI-enabled marketing.
• Establish governance models, playbooks, and operating frameworks that drive scalable, consistent digital execution across brands.
• Foster a culture of innovation, inclusion, continuous learning, and high performance.
• Use analytics, experimentation, personalization, and conversion optimization methodologies to identify opportunities that enhance engagement, conversion, and revenue outcomes.
• Translate digital strategy and website modernization goals into actionable plans with clear owners, timelines, budgets, and KPIs.
• Ensure measurable impact across engagement, conversion, revenue, lead generation, and brand health metrics through continuous optimization and structured learning agendas.
• Create and manage digital roadmaps and budgets, helping teams prioritize effectively and execute with clarity.
• Manage digital investments and prioritization to ensure delivery against enterprise goals.

Benefits

• Annual bonus plan based on company and individual performance, or a role-based sales incentive plan.
• Robust health plans
• Market-leading 401(k) program with a company contribution
• Product discounts
• Flexible time off benefits
• Adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Director