Director, Digital Merchandising & Strategy
About The Position
As the Leader of Digital Merchandising & Strategy, you own revenue, conversion, and engagement across all digital platforms. This role leads the end-to-end product discovery experience, ensuring customers can seamlessly find the right products while maximizing conversion, GMV, and long-term customer value. The Digital Merchandising & Strategy team ensures: Search, browse, and navigation work seamlessly. The right products surface at the right time. Site experience and recommendations drive engagement and sales. Traffic translates into revenue by optimizing how customers discover products. We are assessing and optimizing site funnel health. This is a hybrid execution + analytics + strategy function. The team sets direction, uses data to identify opportunities, and directly implements changes on-site. A strong test-and-learn mindset is critical, as continuous experimentation is core to improving performance.
Requirements
- Bachelor's degree required, advanced degree a plus.
- 5-10+ years in digital merchandising, e-commerce, or product-led growth
- Strong experience with marketplace or high-SKU environments
- Deep understanding of search, browse, and recommendation systems
- Focuses on highest-impact work that drives business outcomes
- Proven track record of driving conversion and revenue growth
- Experience optimizing search + browse
- Comfort using AI tools to increase productivity, streamline day-to-day work, and accelerate learning, with an understanding of responsible use
- Experience partnering closely with Product and Engineering teams
- Highly data-driven with strong analytical toolkit (ie Google Sheets, Looker, Amplitude)
- Thrives in fast-changing environments; able to pivot quickly and lead through uncertainty
- Uses data to form insights, shape strategy, and drive execution
- Embraces experimentation, iterates quickly, and learns from results
- Uses data and logic to solve complex problems and influence cross-functional partners
- Builds, develops, and motivates high-performing teams
Responsibilities
- Own digital revenue performance, driving conversion, engagement, and end-to-end funnel health
- Define and execute product discovery strategy across search, browse, navigation, and recommendations
- Lead personalization strategy to ensure the right products surface for the right customer at the right time
- Translate business goals into a clear, prioritized digital roadmap, balancing quick wins with long-term investments
- Identify and prioritize the highest-impact opportunities across the customer funnel
- Partner cross-functionally with Product, Engineering, Marketing, and Creative; act as the voice of the business and customer in product development
- Use data to diagnose performance, inform strategy, and define a robust testing roadmap; lead A/B experimentation and scale learnings
- Monitor key performance metrics and deliver actionable insights on a weekly, monthly, and quarterly basis
- Lead and develop a team responsible for day-to-day digital execution and continuous experience improvement
- Proactively identifies opportunities and challenges the status quo
Benefits
- Employee Stock Purchase Plan
- 401K with Company Match
- Medical, Dental & Vision Insurance
- Paid Parental Leave
- 9 Paid Company Holidays
- Flexible Time Off (With Manager Approval)
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What This Job Offers
Job Type
Full-time
Career Level
Director
