Director, Digital Experience

Aspen Technology•Bedford, MA

2d•$170,000 - $191,250•Remote

About The Position

The Role AspenTech is looking for a Director of Digital Experience to own and evolve the company's web presence across corporate, product, and customer-facing properties. This role reports to the VP of Marketing and sits at the intersection of brand, lead generation, user journeys and technology, working cross-functionally with Marketing, IT, Product and customer-facing organizations. The right candidate has done this before in a B2B environment, knows what it takes to run a web program at scale, and is comfortable operating where strategy meets execution.

Requirements

10+ years in digital marketing, web strategy, or digital experience, with at least 3 years leading a team
Proven experience managing large-scale website programs, including agency relationships and cross-functional stakeholders
Strong command of CMS platforms, SEO, and web analytics
B2B Expertise: Deep understanding of the B2B buyer journey, ideally within industrial software, AI, or high-tech sectors
Fluency in both marketing and technical conversations, you'll need to earn trust on both sides
Bachelor's degree required

Nice To Haves

advanced degree a plus

Responsibilities

The end-to-end digital experience across AspenTech's corporate website, microsites, and customer portals
A dedicated web team, providing day-to-day leadership, direction, and development
The relationship with IT Applications, translating marketing needs into technical requirements and vice versa
Web performance: traffic, engagement, conversion, and lead quality, tracked and reported with rigor
The roadmap for UX improvement, informed by analytics, A/B testing, and direct user research
Digital brand expression, ensuring AspenTech's positioning is reflected consistently across all web properties, including a cutting-edge digital presence in AI
Owning the full user journey across digital properties, from first visit to conversion, and ensuring every touchpoint reflects the brand with clarity and purpose.
Translating web analytics into prioritized action, leading a roadmap of UX and content improvements, and building the scalable infrastructure that supports demand generation at a global scale.
Serving as the primary point of accountability for digital performance metrics, bringing regular reporting and strategic recommendations to Marketing leadership.