C - Director, Digital Experience & Production

Children Believe Fund • Markham, ON

2h • CA$108,000 - CA$135,000 • Hybrid

About The Position

Children Believe is currently recruiting for the Director, Digital Experience & Production position. This role leads the strategic planning and implementation of supporter growth and acquisition through digital marketing and digital engagement. The primary responsibility is to attract new supporters and raise financial resources from them. The Director will give direction to all aspects of digital marketing and oversee the organization’s digital presence. This role is an active member of the Senior Leadership Team of Marketing & Development, contributing to all national campaigns and leading digital campaign development and execution. The position involves enhancing new acquisition digital channels, products, and revenue sources; overseeing creative development and implementation of digital fundraising appeals; managing external vendor and agency relationships; and overseeing all digital assets and the organization's digital footprint, including social media, with a 'player/coach' approach. The Director will also support the Chief Marketing & Development Officer and Leadership Team in revenue diversification through product innovation and new revenue sources, lead the DX&P team through strategic thinking, innovation, and growth, and ensure compliance with brand and corporate identity guidelines.

Requirements

• University degree or college diploma in Digital Marketing or a relevant field.
• Minimum 7+ years’ experience in digital fundraising or marketing, including at least 4 years in managerial role.
• Excellent knowledge of database marketing principles.
• Superior knowledge of integrated marketing, with a focus on digital marketing.
• Proven track record of success in leading high-performing digital marketing teams, with demonstrated skills and experience in project management.
• Successful experience managing vendor/supplier contracts and relationships.
• Understanding of PIPEDA and compliance issues.
• Understanding of development issues and how they pertain to child-centred community development.
• Advanced skills in Microsoft Word, Excel, PowerPoint, and donor database software for data extraction and analysis.
• Applicants must be legally eligible to work in Canada.
• Successful candidate must receive clearance by a criminal record check.

Nice To Haves

• Ability to speak and/or write in French or Spanish is considered an asset.
• Demonstrated high level of interpersonal skills and emotional intelligence, including the ability to network, collaborate, build relationships, and negotiate.
• Compelling verbal and written English communication skills with the ability to influence.
• Excellent organizational skills and attention to detail.
• Cross-cultural sensitivity and experience.
• Flexible and adaptable to changing demands and priorities.
• Results-oriented, proactive, deadline-driven self-starter.
• Accustomed to managing multiple projects simultaneously without compromising quality or efficiency; able to meet timelines and perform under pressure.
• Demonstrated commitment to Children Believe’s values, mission, and vision.

Responsibilities

• Increase revenue and grow net digital contribution in support of social impact growth through the acquisition of monthly and single gift donors.
• Develops, leads and implements CB’s Digital Strategy – including Social Media Strategy.
• Oversees management of internal digital team staff. Coaches, develops and counsels staff, to identify and resolve problems, optimize employee morale, motivate staff and ensure effective strategies and activities are carried out.
• Selects and negotiates contracts and manages key partner/vendor relationships including providing adequate resources, producing detailed project outlines and performance monitoring.
• Identifies issues or variances from income/expense plans, and takes corrective actions.
• Develops/enhances and manages a diverse range of donor acquisition programs and campaigns.
• Supports the delivery of the organization's consistent brand message, style and experience across digital fundraising channels. Ensures key stakeholders have been consulted in the approval process for fundraising materials. Accountable for accurate and effective content across all CB’s digital presence.
• Champions collaboration by ensuring effective and regular communication with internal stakeholders to maximize optimum process and information flow.
• Creates detailed annual plans and budgets for new supporter digital acquisition activities. Monitors performance against budget, and reports any significant income or expense issues. Produces regular Digital related financial/performance reports.
• Monitors fundraising sector developments including legislative changes and keeps abreast of the Canadian fundraising and charitable climate.
• Comply with all Children Believe policies and procedures.
• Other related duties as assigned.

Benefits

• Competitive Compensation Package: We provide an attractive compensation package with clearly stated hiring ranges.
• Flexible Work Environment: Enjoy a flexible work environment, including hybrid work options, flexible hours, “No Meeting Mondays,” and the option to work up to 20 days out of province per year.
• Comprehensive Benefits Plan: Our group benefits plan includes health and dental coverage, an Employee and Family Assistance Program (EFAP), and RRSP matching up to 5%, starting from day one.
• Health Spending Account: Access to our $500 Healthcare Spending Account to top up expenses not covered in the benefits program.
• Performance Incentives: Participate in our Pay for Performance Plan with up to 6% performance incentive pay.
• Professional Development: Benefit from 5 paid professional development days and experience professional growth through a variety of learning opportunities.
• Paid Time Off: Enjoy an annual Christmas closure, receive 2 float days, and have access to up to 10 sick day.
• Generous Vacation Policy: Enjoy 5 weeks paid vacation with incremental increase every 5 years up to 6 weeks.
• Other Employee Perks: Take advantage of our Employee Discount Program and various other perks designed to enhance your overall well-being and work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree