Senior Director, Data Center Marketing
About The Position
American Real Estate Partners (AREP) is a U.S.-based institutional fund manager and real estate partner headquartered in the Greater Washington area, with more than $13 billion deployed across key U.S. markets. PowerHouse Data Centers, a wholly owned AREP division, develops and owns next-generation data centers and provides technical real estate solutions for hyperscalers nationwide. The Senior Director of Data Center Marketing joins the Integrated Marketing team and owns marketing strategy and full-funnel execution for PowerHouse Data Centers. The role focuses on sales enablement, partnering with acquisitions, leasing, and business development to develop materials, market intelligence, and messaging that advance deals. The Director sets direction through a matrixed team and works regularly with internal and external stakeholders. The position reports to the SVP, Integrated Marketing Communications. The role is based at AREP’s headquarters in McLean, Virginia, with an in-office schedule and the opportunity to work remotely one day per week. Periodic travel to data center project locations is required as marketing programming requires.
Requirements
- 10 or more years of proven marketing success, including at least 3 years in the data center industry.
- Bachelor’s degree in marketing, communications, or a related field, or additional experience in lieu of a degree.
- Strong knowledge of commercial real estate and the infrastructure/data center industry, including prime data center markets and surrounding submarkets.
- Experience with project management platforms such as Asana or Smartsheet.
- Expertise in Microsoft 365 and Adobe Creative Suite.
- Strong peer and resource network.
- Ability to collaborate across matrixed teams and work in a fast-paced, entrepreneurial environment as a hands-on contributor and consensus driver.
- Excellent time management, organization, attention to detail, and follow-through, including project close-out.
- Excellent written and verbal communication skills and a record of strong client service.
- Effective listening and critical thinking skills.
- Strong reasoning ability and ability to translate complex needs into clear steps.
- Collaborative, intuitive, and accountable approach, with the ability to work independently and as part of a team.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Nice To Haves
- Strong experience with content management systems and email marketing tools.
- Agency experience.
Responsibilities
- Own the marketing strategy for PowerHouse Data Centers and translate it into integrated, multichannel programs; set priorities and brand standards through delivery.
- Champion the AREP and PowerHouse brands across voice, tone, and design.
- Partner with leasing, business development, and acquisitions to create deal-advancing tools, including pitch and tour decks, fact sheets, and tenant-facing collateral.
- Serve as marketing lead for data center projects and as the point of contact for external agencies and joint venture partners.
- Develop sales-ready messaging, value propositions, and market and competitive intelligence for PowerHouse markets and submarkets.
- Directly manage the External Affairs lead on project-level public affairs, and coordinate with the SVP on broader public affairs involving regulators, government, or sister-portfolio work.
- Coordinate with AREP’s Integrated Marketing Communications team, briefing and directing shared creative, communications, and project-management resources across business lines.
- Partner with the senior communications coordinator on public relations and communications, routing scheduling and delivery through the marketing project manager.
- Guide PowerHouse’s digital platforms, manage the data center marketing budget, and report on performance.
- Perform other integrated marketing duties as assigned.
Benefits
- Medical insurance coverage for the employee and eligible family members.
- Dental insurance coverage for the employee and eligible family members.
- Vision insurance coverage for the employee and eligible family members.
- Paid Time Off (PTO).
- Flexible Spending Account (FSA).
- Life and supplemental life insurance.
- Short- and long-term disability insurance.
- 401(k) plan with employer match.
- Employee Assistance Program.
- Employee Discount Program.
- Financial Wellness Service.
- The position may be eligible for an annual bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
