Sr. Director, Customer Engagement and Insights, Neuro

Bristol Myers Squibb • Princeton, NJ

1d • $229,500 - $278,100

About The Position

The Senior Director, Customer Engagement & Insights owns the customer insights and analytics capability that enables commercial decision-making across Bristol Myers Squibb’s Neuroscience portfolio. The role guides the development, integration, and governance of customer insight, market intelligence, and analytics to frame business problems and opportunities, shape future-focused strategies, and unlock the portfolio’s commercial value.

Reporting to the Executive Director, Customer Insights & Engagement, this leader partners with the Business Unit Head, brand marketers, and cross-functional leaders to translate insights into actionable strategies. The position has end-to-end accountability for understanding HCP, patient, care partner, and payer audiences and leads a team of insights professionals, analytics managers, and data scientists. Neuropsychiatric or neurodegeneration experience is strongly preferred.

Requirements

• At least 12 years of experience in pharmaceutical commercial analytics, market research, or customer insights.
• Demonstrated team leadership and ownership of analytics strategy at brand, franchise, or enterprise level.
• Bachelor’s degree required.
• Deep expertise in primary market research and secondary data analytics in pharma.
• Proven track record supporting major product launches.
• Experience building predictive models, segmentation, and self-service analytics dashboards for cross-functional teams.
• Strong people leadership and executive presence; ability to translate complex data into clear, action-oriented narratives for VP- and C-suite audiences.
• U.S. pharma commercial experience required.
• Strong understanding of HCP, patient, and payer dynamics in specialty therapeutic areas.

Nice To Haves

• Advanced degree preferred (MBA, MS, MPH, PharmD, or PhD).
• Neuropsychiatric or neurodegeneration experience, including schizophrenia, bipolar disorder, mood disorders, Alzheimer’s disease, or MS, is strongly preferred.
• Experience with patient support program analytics, specialty pharmacy/HUB data, omnichannel engagement analytics, or access/reimbursement analytics.
• Working knowledge of data science tools such as Python, R, SQL, or equivalent.

Responsibilities

• Oversee and guide the development and integration of customer insights and market intelligence across HCP, patient, care partner, and payer audiences.
• Lead qualitative and quantitative primary market research into prescriber beliefs, patient experience, and competitive dynamics; synthesize findings into insight frameworks that inform brand strategy and go-to-market execution.
• Collaborate with cross-functional teams to develop and execute brand strategies, including product positioning, messaging, and promotional tactics validation.
• Define and govern key business metrics; build automated dashboards and self-service analytics capabilities; communicate analytical findings through clear narratives and storytelling.
• Establish commercial performance measurement architecture across the portfolio, covering HCP engagement, patient access and adherence, launch tracking, and program effectiveness; own data governance standards and reporting cadences.
• Guide development of advanced algorithms and statistical predictive models to evaluate commercial scenarios, predict outcomes, and optimize programs.
• Apply segmentation, adherence risk modeling, and behavioral analytics to support targeting, patient support program design, and payer strategy, translating outputs into actionable decisions for field and brand teams.
• Lead sustainable and efficient business analytics processes, including standardized launch measurement frameworks and KPI definitions that scale across current and future Neuroscience assets.
• Serve as senior insights lead for launch planning and execution; track real-time performance signals and recommend course corrections to brand and commercial leadership.
• Set the vision for, hire, build, and coach a productive team of insights professionals, analytics managers, and data scientists; foster intellectual rigor, curiosity, and commercial impact.
• Build scalable analytics infrastructure and ways of working.
• Represent the function in brand strategy reviews, national sales meetings, and executive business reviews.

Benefits

• Comprehensive benefit plans, including wellbeing support, retirement and financial protection benefits, and medical, dental, vision, life, and disability insurance offerings, subject to plan terms and eligibility.
• U.S.-based exempt employees are eligible for Flexible Time Off without a set accrual limit, subject to manager approval, and 11 paid company holidays each year.
• Depending on eligibility, additional time-off benefits may include paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves for medical, personal, parental, caregiver, bereavement, or military needs.
• Eligible employees may receive an annual Global Shutdown between Christmas Day and New Year’s Day.
• Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires, subject to manager approval, 11 paid company holidays, and 3 optional holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior