Associate Director, Customer Insights & Engagement, Lung Cancer

Bristol Myers Squibb • Princeton, NJ

3d • $167,540 - $203,013

About The Position

The Associate Director, Customer Insights and Engagement, Lung Cancer contributes to generating actionable customer insights and translating them into strategic recommendations that drive brand performance, customer experience, and commercial impact across the Thoracic Oncology portfolio. The role partners with marketing, sales, and market access teams, supporting and helping shape the broader customer engagement strategy under senior leadership guidance.

The position leads market research and analytics work, synthesizing primary and secondary data to inform marketing strategies, brand opportunities, customer journeys, targeting, segmentation, and messaging. It collaborates with forecasting, Centers of Excellence, brand leads, and cross-functional partners to answer business questions and support strategic decisions and executive presentations.

The role also promotes innovative insight-generation approaches and the use of advanced analytics, including AI and machine learning. It serves as a thought leader in market research and analytics, represents Customer Insights & Engagement in business-unit forums, supports long-term commercial strategy, and ensures compliance with BMS operating policies and governance standards.

Requirements

• At least 5 years of experience in pharmaceutical analytics or market research.
• Bachelor’s degree required.
• Ability to synthesize complex primary research, secondary data, and competitive intelligence into actionable insights for senior leadership.
• Strong stakeholder-management and consultative partnership skills, including experience influencing cross-functional teams and governance forums.
• Excellent communication and presentation skills, with the ability to deliver clear, concise recommendations to senior executives.
• Proficiency with industry-standard data sources and tools, such as IQVIA, SHS, and advanced analytics platforms, and comfort working in ambiguous environments.
• Strong grasp of analytical disciplines such as market research, secondary data analytics, or marketing science, and general knowledge of how other functions relate and inform one another.
• Ability to connect analytics to overarching business questions and understand the relationship between brand strategy and analytic insights.

Nice To Haves

• Advanced degree (Master’s or PhD).

Responsibilities

• Develop and execute primary and secondary market research plans to generate actionable insights and identify potential brand opportunities.
• Synthesize data from multiple sources, including APLD, IQVIA, SHS, claims, patient chart data, and Brand Impact, to produce business insights that inform marketing strategies.
• Prepare clear, concise presentations that synthesize disparate data and demonstrate understanding of market dynamics, competition, and brand performance.
• Support omnichannel engagement strategy across personal and non-personal promotion; contribute to optimizing customer journeys and touchpoints and translate insights into targeting, segmentation, and messaging recommendations.
• Collaborate with the AI Forecasting organization and Centers of Excellence on a unified approach to insight generation.
• Partner with Brand Leads to answer business questions, provide data-based solutions to strategic choices, and support senior-leader presentations.
• Identify opportunities and lead the development and deployment of innovative insight-generation approaches and techniques.
• Lead adoption and application of advanced analytics, including AI, machine learning, and other innovative methodologies, to improve insights generation and support strategic decision-making.
• Serve as a thought leader in market research and advanced analytics by identifying emerging trends, methodologies, and best practices.
• Represent Customer Insights & Engagement in business-unit forums and collaborate with cross-functional partners to shape long-term commercial strategies.
• Champion integration of advanced analytics, including AI and machine learning, into business processes and foster data-driven decision-making.
• Ensure adherence to BMS operating policies and governance standards.
• Maintain a continuous commitment to quality control so deliverables meet or exceed team standards.

Benefits

• Comprehensive benefit plans, including wellbeing support, retirement and financial protection benefits, and medical, dental, vision, life, and disability insurance offerings, subject to plan terms and eligibility.
• Flexible Time Off for eligible U.S.-based exempt employees, without a set accrual limit and subject to manager approval.
• 11 paid company holidays each year.
• For eligible non-exempt employees, RayzeBio employees, and employees located in Puerto Rico: 160 hours of paid vacation annually for new hires, subject to manager approval, 11 paid company holidays, and 3 optional holidays.
• Depending on eligibility, additional time-off benefits may include paid sick leave, up to two paid volunteer days per year, summer-hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.
• Eligible employees receive an annual Global Shutdown between Christmas Day and New Year’s Day.
• Potential eligibility for discretionary incentive cash and stock opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director