Associate Director, Customer Insights & Engagement, Lung Cancer

Bristol Myers Squibb • Princeton, NJ

1d

About The Position

The Associate Director, Customer Insights and Engagement, Lung Cancer contributes to generating actionable customer insights and translating them into strategic recommendations that drive brand performance, customer experience, and commercial impact across the Thoracic Oncology portfolio. This role partners with marketing, sales, and market access teams to support and help shape the broader customer engagement strategy under senior leadership guidance.

The position develops and executes market research plans, synthesizes data from multiple sources, and delivers recommendations to inform marketing strategy, customer journeys, targeting, segmentation, and messaging. It collaborates with forecasting, Centers of Excellence, and brand leadership, and advances the use of innovative methods and advanced analytics—including AI and machine learning—to improve insight generation and strategic decision-making. The role also represents Customer Insights & Engagement in business-unit forums and ensures adherence to company operating policies and governance standards.

Requirements

• At least 5 years of experience in pharmaceutical analytics or market research.
• Bachelor’s degree required.
• Ability to synthesize primary research, secondary data, and competitive intelligence into actionable insights for senior leadership.
• Strong stakeholder management and consultative partnership skills, including experience influencing cross-functional teams and governance forums.
• Excellent communication and presentation skills, including the ability to deliver clear, concise recommendations to senior executives.
• Proficiency with industry-standard data sources and tools, such as IQVIA, SHS, and advanced analytics platforms.
• Comfort operating in ambiguous environments.
• Strong grasp of analytical disciplines such as market research, secondary data analytics, or marketing science, and general knowledge of how other functions relate and inform one another.
• Ability to connect analytics to overarching business questions and understand the relationship between brand strategy and analytic insights.

Nice To Haves

• Advanced degree (Master’s or PhD).

Responsibilities

• Develop and execute primary and secondary market research plans focused on actionable insights and potential brand opportunities.
• Synthesize data from multiple sources, including APLD, IQVIA, SHS, claims, patient chart data, and Brand Impact, to identify business insights that inform marketing strategies.
• Prepare clear, concise presentations that synthesize disparate data and demonstrate understanding of market dynamics, competition, and brand performance.
• Support omnichannel engagement strategy across personal and non-personal promotion.
• Contribute to optimizing customer journeys and touchpoints.
• Translate insights into targeting, segmentation, and messaging recommendations.
• Collaborate with the AI Forecasting organization and Centers of Excellence to support a unified approach to insight generation.
• Partner with Brand Leads to answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.
• Identify opportunities and lead the development and deployment of innovative approaches and techniques in insight generation.
• Lead adoption and application of advanced analytics, including AI, machine learning, and other innovative methodologies, to enhance insight generation and strategic decision-making.
• Serve as a thought leader in market research and advanced analytics, identifying emerging trends, methodologies, and best practices to improve organizational insight capabilities.
• Represent Customer Insights & Engagement in business-unit forums and collaborate with cross-functional partners to shape long-term commercial strategies.
• Promote integration of advanced analytics, including AI and machine learning, into business processes and foster data-driven decision-making.
• Ensure adherence to BMS operating policies and governance standards.
• Maintain a continuous commitment to quality control so deliverables meet or exceed team standards.

Benefits

• Comprehensive benefit plans, including wellbeing support, retirement and financial protection benefits, and medical, dental, vision, life, and disability insurance offerings.
• Flexible Time Off (FTO) for eligible U.S.-based exempt employees, subject to manager approval.
• 11 paid company holidays each year.
• Potential access, depending on eligibility, to paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.
• Eligible employees may receive an annual Global Shutdown between Christmas Day and New Year's Day.
• Potential eligibility for discretionary incentive cash and stock opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior