Director Customer and Market Insights

MoonLake Immunotherapeutics AG • Miami, FL

1d

About The Position

The Director Customer and Market Insights serves as a strategic partner to the Commercial organisation, translating market, customer, patient, payer, and competitive insights into actionable business decisions that accelerate launch readiness and optimise commercial performance. As MoonLake prepares for a major product launch in Dermatology, the role leads the business intelligence function and develops insights to inform brand strategy, go-to-market planning, market access, customer engagement, investment prioritisation, and launch execution.

The position requires a proven launch professional with experience supporting the pre-launch, launch, and post-launch phases of a specialty pharmaceutical or biotechnology brand. It integrates primary market research, secondary analytics, healthcare claims data, and competitive intelligence to identify opportunities, anticipate risks, and influence commercial decisions. The Director works closely with Marketing, Commercial Analytics, and Market Access, as well as other cross-functional teams, to maintain a deep understanding of customers, market dynamics, marketing analytics, and competitive developments throughout the launch journey.

Requirements

• Bachelor's degree in Business, Science, Economics, Statistics, Life Sciences, or equivalent.
• 7+ years of experience delivering strategy and insights in the life sciences industry.
• Ability to develop actionable customer insights.
• Marketing analytics skills.
• Adaptability and ability to thrive in fast-paced launch environments.
• Proficiency in PowerPoint, Excel, Power BI, and data visualization.

Nice To Haves

• Basic coding literacy, such as SQL or Python.

Responsibilities

• Develop and execute the Business Intelligence strategy to support launch readiness, commercial planning, and long-term brand growth.
• Lead qualitative and quantitative market research programmes to generate actionable insights across HCPs, patients, payers, and other key stakeholders.
• Translate insights into strategic recommendations that shape brand strategy, positioning, segmentation, customer engagement, market access, and go-to-market decisions.
• Build and maintain patient journey, customer segmentation, and market landscape frameworks to identify opportunities and barriers to adoption.
• Lead competitive intelligence activities, proactively assessing market, clinical, access, and commercial developments and their implications for the brand.
• Partner with Marketing, Market Access, Commercial Operations, Medical Affairs, and Analytics teams to embed insights into business planning and decision-making.
• Develop launch readiness metrics and commercial KPIs, monitoring market dynamics and brand performance to guide strategic actions.
• Use primary research, secondary data, claims data, and analytics to understand prescriber behaviour, treatment patterns, patient flows, and market opportunities.
• Identify new data sources, analytical approaches, and insight-generation opportunities that enhance commercial decision-making.
• Lead vendor selection, market research partnerships, budget management, and project governance to ensure timely, high-quality delivery.
• Present insights and recommendations to senior leadership, influencing key business and investment decisions.
• Ensure business intelligence activities comply with legal, regulatory, and ethical standards.

Benefits

• Opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
• Opportunity to contribute to projects with the potential to transform global healthcare.
• Work-life balance and flexibility.
• Career progression opportunities and the chance to take on more responsibilities as skills develop.

What This Job Offers

• Job Type: Full-time
• Career Level: Director