Senior Director, Creative Direction

Universal Orlando • Orlando, FL

6d

About The Position

The Senior Director, Creative Direction leads the creative vision and strategic direction for a portfolio of experiences across Universal Destinations and Experiences. The role guides projects from ideation and initial concept through opening day, ensuring exceptional storytelling, innovation, and guest engagement. It oversees creative development, including concept creation, narrative design, creative quality, and the overall guest experience. In partnership with intellectual property owners, cross-functional teams, and executive leadership, the Senior Director shapes the creative story, aligns project goals, and drives execution of the creative vision. As a leader in Universal Creative's Creative Studio, this position manages the Creative Direction discipline across assigned projects, providing mentorship, inspiration, and strategic guidance while maintaining high standards of creative excellence.

Requirements

• Bachelor’s degree in Theater, Art, Film, Architecture, or a related field.
• 15 or more years of art direction or production design and field experience based on Universal Creative standards.
• Experience designing experience-based entertainment for world-class theme parks or related industries, or an equivalent combination of education and experience.

Nice To Haves

• Master’s degree.

Responsibilities

• Oversee, support, and guide Creative Directors on assigned projects from ideation, feasibility, concept, schematic design, and design development through delivery.
• Develop the overall design process and strategy with studio leadership peers.
• Direct the conception, development, and definition of creative aspects of assigned projects that affect the guest experience.
• Drive creative design through all phases of each project, including exploration of options to determine the best project direction.
• Act as the vision-keeper for assigned projects and communicate, inspire, and maintain project intent among team members.
• Drive the project story and its development as necessary to preserve creative intent and deliver the intended guest experience.
• Partner with the Show Producer to execute the intended creative direction.
• Lead and creatively direct project design teams; mentor design staff; and direct Creative Directors and Art Directors.
• Develop and produce internal and external presentations and communication materials, including design development materials, physical and digital media, video, and key visuals.
• Interpret and apply information such as market research, business practices, and executive design presentations to design documentation and deliverables.
• Serve as a project liaison with internal and external partners, licensors, and intellectual property owners as needed.
• Interface with senior management, clients, partners, and other Universal division stakeholders.
• Oversee and coordinate presentations and approvals with intellectual property holders.
• Participate in Environmental, Health & Safety responsibilities by following established UDX policies, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior