Senior Director, Content Marketing - Legal & Government

Thomson Reuters•Frisco, TX

28d•$126,000 - $234,000•Remote

About The Position

The legal industry is undergoing a significant technological transformation driven by Generative AI, which is revolutionizing how legal professionals conduct research, draft documents, and provide advice. Thomson Reuters is at the forefront of this shift, and this role is central to the content strategy for the Legal Professionals business. The position involves setting the editorial agenda, shaping market understanding of the future of legal work, and developing content programs to drive demand for key products like CoCounsel, Westlaw, Practical Law, HighQ, and Noetica. A key aspect of this role is leading the thought leadership strategy, with a distinct perspective on legal AI. The Senior Director will report to the VP of Marketing - Legal and Government and collaborate closely with Brand, Demand Generation, Thomson Reuters Institute, Communications, Product, and Sales leadership. This role also includes managing a team of writers, strategists, and producers.

Requirements

8+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company.
3+ years of experience leading and scaling a team.
Proven track record of building original content programs that have influenced markets.
Strong editorial judgment and ability to refine content.
Fluency with AI content tools and a clear point of view on their strategic use.
Experience working with senior executives, including extracting their perspectives, ghostwriting, and providing constructive feedback.
Proficiency with content performance data and marketing analytics.
Familiarity with the modern content stack, including CMS, content operations platforms (e.g., Workfront, Contently, Writer), SEO, analytics tools, and AI-assisted production.

Nice To Haves

Experience in legal, regulated, or professional services markets.
Demonstrated ability to quickly become knowledgeable in complex verticals.

Responsibilities

Define and execute the editorial strategy, including themes, narratives, and market positioning for the Legal Professionals portfolio, based on customer insights, commercial goals, and competitive analysis.
Develop and manage original content programs, such as flagship research, expert analysis, reports, video and audio series, executive bylines, and customer success stories.
Create content that drives pipeline through organic search (SEO), demand generation for nurture and conversion, sales enablement, and integrated campaigns for product launches.
Establish and manage the content operating model, including editorial calendars, production workflows, multi-channel distribution (paid, owned, earned, partner), and a measurement framework linking content to business outcomes.
Lead and develop a high-performing content team and manage relationships with internal resources (Studio) and external partners (agencies, contributors).

Benefits

Flex My Way workplace policies
Work from anywhere for up to 8 weeks per year
Continuous learning and skill development opportunities
Grow My Way programming
Skills-first approach to career development
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings plan with company match (401k)
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Globally recognized, award-winning reputation for inclusion and belonging
Two paid volunteer days off annually
Opportunities for pro-bono consulting projects and ESG initiatives
Market competitive health, dental, vision, disability, and life insurance programs
Competitive vacation, sick and safe paid time off
Paid holidays
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance (employee-paid)
Optional life and AD&D insurance (employee-paid)
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection (employee-paid)
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Access to Employee Stock Purchase Plan