Senior Director, Content Marketing - Legal & Government

Thomson Reuters•Eagan, MN

1d•Remote

About The Position

The legal industry is undergoing a significant technological transformation driven by Generative AI, which is changing how legal professionals conduct research, draft documents, and provide advice. Thomson Reuters is at the forefront of this shift, and this role is crucial to leading the content strategy for their Legal Professionals business. The position involves setting the editorial agenda, shaping market understanding of the future of legal work, and developing content programs to drive demand for key products like CoCounsel, Westlaw, Practical Law, HighQ, and Noetica. A key aspect of this role is leading the thought leadership strategy, with a distinct perspective on legal AI. The Senior Director will report to the VP of Marketing - Legal and Government, and collaborate with various departments including Brand, Demand Generation, Thomson Reuters Institute, Communications, Product, and Sales. This role will manage a team of writers, strategists, and producers.

Requirements

8+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company.
3+ years of experience leading and scaling a team.
Proven track record of building original content programs that have significantly impacted a market.
Strong editorial judgment, including the ability to critique and revise content effectively.
Fluency with AI content tools and a clear perspective on their strategic use without compromising voice or accuracy.
Experience working with senior executives, including extracting their viewpoints, ghostwriting, and providing constructive feedback.
Proficiency with content performance data and marketing analytics.
Familiarity with the modern content stack, including CMS, content operations platforms (e.g., Workfront, Contently, Writer), SEO, analytics tools, and AI-assisted production.

Nice To Haves

Experience in legal, regulated, or professional services markets.
Demonstrated ability to quickly become knowledgeable in complex verticals.

Responsibilities

Define and execute the editorial strategy, including themes, narratives, and point of view for the Legal Professionals portfolio, based on customer understanding, commercial priorities, and competitive analysis.
Develop and manage original content programs, such as flagship research, expert analysis, reports, video and audio series, executive bylines, and customer stories.
Create content that drives pipeline through organic search (SEO), demand generation for nurture and conversion, sales enablement, and integrated content for product launches and campaigns.
Establish and manage the content operating model, including editorial calendars, production workflows, multi-channel distribution (paid, owned, earned, partner), and a measurement framework linking content to business outcomes.
Lead and develop a high-performing team of content leaders, writers, and producers, and manage relationships with internal studios, agencies, and external contributors.