Senior Director, Communications

The Coca-Cola Company • Atlanta, GA

6d • $189,000 - $220,500 • Onsite

About The Position

The Senior Director, Planning & Portfolio Communications turns P&C strategy and portfolio decisions into a clear, connected enterprise narrative. The role owns communications for the strategic P&C portfolio, including message development, audience strategy, channel and forum choices, executive materials, and communication measurement. It reports to the Senior Director II, Planning and Portfolio and works across the Planning and Portfolio networked team. The role partners with the CPO office and P&C LT, initiative sponsors and owners, P&C, PACS, People Services, P&C Business Partners, and OUs. It applies change judgment to communications that support readiness and adoption.

The position owns the integrated narrative across the LRP, ABP, and strategic P&C portfolio; translates strategy and portfolio choices into clear messages; and maintains a coherent storyline across governance, leader, and broader portfolio communications. It defines audience segments, communication objectives, message hierarchy, sequencing, and calls to action, and recommends appropriate channels and forums while limiting duplication and unnecessary meetings. It also owns the strategic portfolio communications roadmap and aligns it with planning, governance, and initiative milestones.

The role develops executive-ready narratives, presentations, talking points, FAQs, and leader materials; advises sponsors on message choices and communication risks; and leads executive materials for enterprise planning and portfolio topics with input from subject-matter owners. It anticipates stakeholder impact, ambiguity, and resistance, and designs communications that move audiences from awareness to understanding and action. It partners with Organizational Change Capability and HR for HR on their respective accountabilities.

The Senior Director defines and tracks measures of clarity, usefulness, leader readiness, reach, and intended action; uses feedback and certified evidence from People Intelligence to improve communications; and responsibly uses approved AI-enabled tools to improve audience insight, synthesis, quality, and personalization. The role is based in Atlanta, Georgia, with travel based on business need. Relocation is provided. The company will not sponsor employment status for this position; applicants must already be authorized to work full-time in the United States without requiring company sponsorship.

Requirements

• Bachelor’s degree in Communications, Human Resources, Organizational Change, Business, Behavioral Science, or a related field, or equivalent experience.
• 8+ years of experience in enterprise, executive, portfolio, or transformation communications in a global matrix.
• Demonstrated experience designing and executing communications strategies, including integrated narratives and multi-channel plans, for complex portfolios.
• Experience preparing senior executive materials with subject-matter owners.
• Practical change experience, including stakeholder analysis, readiness considerations, and adoption-oriented communications.
• Must be currently authorized to work in the United States on a full-time basis and must not require company sponsorship to continue working legally in the United States.

Responsibilities

• Own the integrated narrative across the LRP, ABP, and strategic P&C portfolio.
• Translate strategy and portfolio choices into clear messages about what is changing, why it matters, and what action is required.
• Maintain a coherent storyline across governance, leader, and broader portfolio communications.
• Define audience segments, communication objectives, message hierarchy, sequencing, and calls to action.
• Evaluate leadership, governance, practitioner, manager, employee, written, and digital channels based on audience, purpose, timing, and sensitivity.
• Recommend when to use, combine, adapt, or avoid channels and forums, limiting duplicate communications and unnecessary meetings.
• Own the strategic portfolio communications roadmap and align it with planning, governance, and initiative milestones.
• Develop executive-ready narratives, presentations, talking points, FAQs, and leader materials.
• Equip leaders to explain priority, sequencing, stopping, and simplification decisions clearly and candidly.
• Advise sponsors on message choices, communication risks, and areas of likely confusion.
• Lead development of executive materials for enterprise planning and portfolio topics, drawing on subject-matter owners for content and evidence.
• Anticipate stakeholder impact, ambiguity, and resistance using change experience.
• Design communications that move audiences from awareness to understanding and action.
• Partner with Organizational Change Capability and HR for HR on their respective accountabilities.
• Define and track measures of clarity, usefulness, leader readiness, reach, and intended action.
• Use feedback and certified evidence from People Intelligence to improve messages, channels, and timing.
• Use approved AI-enabled tools responsibly to improve audience insight, synthesis, quality, and personalization.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position.
• Relocation provided.
• Annual incentive reference value of 30% at target.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior