Senior Director, Communications

Coca-Cola•Atlanta, GA

4d•$189,000 - $220,500•Onsite

About The Position

The Senior Director, Planning & Portfolio Communications turns P&C strategy and portfolio decisions into a clear, connected enterprise narrative. The role owns communications for the strategic P&C portfolio, including message development, audience strategy, channel and forum choices, executive materials, and communication measurement. It reports to the Senior Director II, Planning and Portfolio and works across the Planning and Portfolio networked team, partnering with the CPO office and P&C LT, initiative sponsors and owners, P&C, PACS, People Services, P&C Business Partners, and OUs. The role applies change judgment to communications that support readiness and adoption. The position owns the integrated narrative across the LRP, ABP, and strategic P&C portfolio, translating strategy and portfolio choices into clear messages about what is changing, why it matters, and what action is required. It defines audience segments, communication objectives, message hierarchy, sequencing, and calls to action; assesses channels and forums; and owns the strategic portfolio communications roadmap aligned with planning, governance, and initiative milestones. The Senior Director develops executive-ready narratives, presentations, talking points, FAQs, and leader materials; advises sponsors on message choices and communication risks; and leads materials for enterprise planning and portfolio topics with input from relevant subject-matter owners. The role anticipates stakeholder impact, ambiguity, and resistance; designs communications that move audiences from awareness to understanding and action; defines measures of communication effectiveness; uses feedback and certified evidence from People Intelligence; and applies approved AI-enabled tools responsibly. The position is based in Atlanta, Georgia, with travel based on business need (listed as 0%–25%). Relocation is provided. The Coca-Cola Company will not sponsor employment-based visas for this position; applicants must already be authorized to work full-time in the United States without requiring company sponsorship. The stated U.S. pay range is $189,000–$220,500, with an annual incentive reference value of 30%.

Requirements

Bachelor’s degree in Communications, Human Resources, Organizational Change, Business, Behavioral Science, or a related field, or equivalent experience.
8+ years of experience in enterprise, executive, portfolio, or transformation communications in a global matrix.
Demonstrated experience designing and executing communications strategies, including integrated narratives and multi-channel plans, for complex portfolios.
Experience preparing senior executive materials with subject-matter owners.
Practical change experience, including stakeholder analysis, readiness considerations, and adoption-oriented communications.
Strong executive writing and storytelling skills, with sound judgment on audience, channel, and timing.
Ability to simplify complex material and challenge sponsors constructively.
Ability to work collaboratively across a multidisciplinary team and large communications network.

Responsibilities

Own the integrated narrative across the LRP, ABP, and strategic P&C portfolio.
Translate strategy and portfolio choices into clear messages explaining what is changing, why it matters, and what action is required.
Maintain a coherent storyline across governance, leader, and broader portfolio communications.
Define audience segments, communication objectives, message hierarchy, sequencing, and calls to action.
Evaluate leadership, governance, practitioner, manager, employee, written, and digital channels against audience, purpose, timing, and sensitivity.
Recommend when to use, combine, adapt, or avoid channels and forums, reducing duplicate communications and unnecessary meetings.
Own the strategic portfolio communications roadmap and align it with planning, governance, and initiative milestones.
Develop executive-ready narratives, presentations, talking points, FAQs, and leader materials.
Equip leaders to explain priority, sequencing, stopping, and simplification decisions clearly and candidly.
Advise sponsors on message choices, communication risks, and likely areas of confusion.
Lead development of executive materials for enterprise planning and portfolio topics, drawing on subject-matter owners for content and evidence.
Anticipate stakeholder impact, ambiguity, and resistance, and design communications that move audiences from awareness to understanding and action.
Partner with Organizational Change Capability and HR for HR on their respective accountabilities.
Define and track measures of clarity, usefulness, leader readiness, reach, and intended action.
Use feedback and certified evidence from People Intelligence to improve messages, channels, and timing.
Use approved AI-enabled tools responsibly to improve audience insight, synthesis, quality, and personalization.
Coordinate with the CPO office, planning, HR for HR, and communications partners while maintaining ownership boundaries.