Senior Director, Business Planning

Astound Broadband • Dallas, TX

4d • $150,000 - $200,000

About The Position

The Senior Director, Business Planning leads business planning, forecasting, lead generation, sales compensation, quota and territory management, and commercial customer delivery. The role translates commercial objectives into measurable plans, develops insights for leadership, and identifies performance risks and opportunities. It also leads the Commercial Project Management organization responsible for the post-sale customer lifecycle, ensuring customer builds, provisioning, service delivery, and installations meet customer commitments and support revenue realization.

The position builds and develops a high-performing Business Planning and Commercial Project Management organization, establishes operating disciplines and accountability, and partners with Commercial leadership and cross-functional teams. It supports Astound’s Inclusion and Belonging work and promotes a workplace where employees feel valued, respected, heard, and empowered.

Requirements

• Bachelor’s degree in Business, Finance, Economics, Operations, or a related field.
• 10+ years of progressive experience in business planning, sales operations, revenue operations, commercial operations, or related disciplines.
• 5+ years of leadership experience, with demonstrated ability to build and lead high-performing teams.
• Strong experience with sales compensation, commission management, quota setting, territory planning, forecasting, and performance management.
• Demonstrated experience with lead generation and pipeline development programs.
• Experience overseeing complex commercial customer delivery, provisioning, implementation, or project management functions.
• Strong financial, analytical, and operational acumen.
• Proven ability to work across Sales, Finance, Marketing, Operations, Engineering, Construction, and Customer Care.
• Strong executive communication, problem-solving, and decision-making capabilities.

Nice To Haves

• Advanced degree preferred.

Responsibilities

• Lead annual operating plans, revenue forecasts, headcount planning, capacity models, and growth strategies.
• Develop revenue models, forecasts, performance reporting, and business insights for leadership decision-making.
• Translate commercial objectives into measurable plans and performance expectations; identify risks, opportunities, and performance gaps and drive corrective action.
• Lead the strategy and operating framework for lead generation, prospecting, and pipeline creation.
• Partner with Sales and Marketing on targeted programs that increase qualified opportunities; set lead generation goals and measure volume, conversion, pipeline contribution, and effectiveness.
• Drive consistent pipeline-building accountability across the sales organization and improve lead quality, conversion, and pipeline health.
• Design, administer, and optimize sales compensation and commission programs aligned with revenue and growth objectives.
• Maintain governance and accuracy in commission calculation, reporting, and administration; partner with Sales and Finance to assess plan effectiveness and recommend adjustments.
• Ensure incentive structures balance seller motivation, business performance, and financial discipline.
• Lead annual quota development and establish consistent, data-driven allocation methodologies.
• Develop territory and account coverage strategies aligned with market opportunity and sales capacity.
• Align revenue targets, quotas, territories, compensation plans, and headcount; monitor quota attainment, sales productivity, territory performance, and capacity.
• Provide leadership with actionable insights into performance trends, risks, and opportunities.
• Lead the Commercial Project Management organization responsible for managing the post-sale customer lifecycle.
• Ensure customer builds, service delivery, provisioning, and installation are completed on time and aligned with customer commitments.
• Establish ownership, milestones, visibility, and accountability throughout customer delivery; proactively identify and resolve delivery risks, dependencies, and escalations.
• Maintain communication between Sales and delivery organizations throughout implementation.
• Coordinate execution across Sales, Construction, Operations, Engineering, and Customer Care to accelerate order completion.
• Maintain visibility into order status, provisioning, construction, installation, and service activation; identify bottlenecks and resolve issues affecting delivery.
• Reduce order-to-install cycle times and accelerate revenue realization; establish metrics and operating rhythms to improve delivery accountability.
• Build, lead, and develop a high-performing Business Planning and Commercial Project Management organization.
• Establish expectations, accountability, and performance standards; create operating disciplines across planning, lead generation, compensation, quota management, and customer delivery.
• Serve as a trusted partner to Commercial leadership and cross-functional stakeholders, fostering ownership, urgency, collaboration, continuous improvement, and results.
• Actively support, promote, and advance Astound’s Inclusion and Belonging work, including creating an environment where employees feel valued, respected, heard, and empowered.
• Perform other duties as assigned.

Benefits

• 401k retirement plan with employer match
• Medical, dental, vision, life, and STD insurance options
• Paid time off/vacation starting at 80 hours per year, increasing based on tenure
• 40 hours of floating holiday per year
• 7 paid holidays per year
• Paid sick leave, with hours varying based on state and/or local laws
• Tuition reimbursement program
• Employee discount program
• Opportunities for bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Senior