Senior Director Brand & Product Marketing

Semafor • New York, NY

3h • $190,000 - $215,000 • Onsite

About The Position

You will lead the strategy, narrative architecture, and market positioning that define how Semafor shows up to CEOs, policymakers, investors, and partners worldwide. Reporting directly to the Chief Brand & Strategy Officer, you will own the end-to-end brand and product marketing function—setting the vision for how Semafor’s journalism, global convenings, and commercial platforms are positioned, packaged, priced, and brought to market. This is a senior leadership role that sits at the intersection of Brand, Editorial, Revenue, Product, and Events, requiring a rare combination of strategic sophistication, commercial acumen, and creative ambition.
You will define the frameworks, standards, and systems that enable disciplined experimentation, thoughtful product extension, and scalable growth. You will build and lead a high-performing product marketing team—including a Senior Director as your operational right hand—and serve as a senior strategic partner to executive leadership and priority commercial accounts. You will also own market research, competitive intelligence, and pricing strategy as core inputs to Semafor’s commercial engine, ensuring that every product and partnership is grounded in rigorous market understanding.
This role requires someone who can operate at both the 30,000-foot strategic level and in the details of go-to-market execution, bringing the intellectual rigor and creative energy that matches the caliber of Semafor’s journalism.

Requirements

• 12+ years of experience in brand strategy, product marketing, or platform marketing within a media organization, information services platform, agency, consulting firm, or adjacent sector, with significant experience operating at the intersection of editorial, commercial, and event-driven businesses.
• Bachelor’s degree required; MBA or advanced degree in marketing, strategy, or a related field strongly preferred.
• A minimum of 5–7 years of progressive management experience, with a demonstrated record of building and leading high-performing, high-velocity teams and establishing clear standards of excellence.
• Deep understanding of media and newsroom operations, digital publishing models, and the mechanics of executing across newsletters, live journalism, digital platforms, and integrated programs.
• Proven track record of owning narrative architecture and go-to-market strategy across complex, multi-product portfolios, with clear, measurable business impact including demonstrated ability to generate revenue through marketing strategy, product positioning, and commercial enablement.
• Experience leading market research, competitive intelligence, and pricing strategy functions that inform commercial decision-making.
• Exceptional strategic storytelling skills with the ability to distill complexity into sharp, compelling narratives tailored to CEOs, senior executives, and government leaders. Advanced proficiency in Google Slides with strong design judgment.
• Experience operating across global markets; familiarity with Gulf institutions and senior stakeholder dynamics is a strong advantage.
• This is an in-person role with four days per week expected in our New York or Washington, DC office. Domestic and international travel on an as-needed basis.

Responsibilities

• Narrative Architecture & Brand Stewardship
• Market Research, Competitive Intelligence & Pricing Strategy
• Product Marketing & Go-to-Market Strategy
• Revenue Enablement & Strategic Partnerships
• Team Leadership & Cross-Functional Integration

Benefits

• Semafor offers a Flexible Paid Time Off (PTO) policy to our full-time, salaried employees who may take paid time off as-needed without a prescribed limit or defined balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive