Senior Director, Brand Marketing

Match Group • Los Angeles, CA

1d • $200,000 - $250,000 • Hybrid

About The Position

Match Group is seeking a Senior Director of Brand Marketing to work closely with the CMO and build brand strategy and growth for our portfolio of Affinity Brands (BLK, Chispa, Salams, Yuzu). These brands serve diverse, deeply meaningful communities - including Black, Hispanic, Asian, and Muslim singles - and play an important role in helping people find connection through shared culture, identity, and values.
This role is for a true 360° brand marketer who combines strong creative instincts with commercial and acquisition savvy - but what sets it apart is the need for deep multicultural understanding and advocacy. You will be responsible for championing multiple distinct audiences, each with their own cultural context, lived experience, and evolving expectations, and ensuring these brands show up with relevance, respect, and authenticity.
Many of these brands are now nearly a decade old. This role is about reigniting and reimagining them for a new generation - refreshing their cultural relevance, creative expression, and growth trajectory, while honoring the communities that made them meaningful in the first place.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our Los Angeles or Dallas offices 3 days/week.

Requirements

• 10+ years of experience in brand marketing, ideally within tech, consumer apps, or culturally driven brands.
• Demonstrated experience leading multicultural or affinity-focused marketing, with deep respect for and understanding of diverse audiences.
• Proven ability to own and execute end-to-end brand strategy, from insight to creative to growth impact.
• Strong creative judgment and cultural curiosity, with a track record of work that feels authentic, relevant, and engaging.
• Solid understanding of acquisition-driven marketing, and how brand relevance and representation drive growth.
• Experience partnering closely with Product teams to shape inclusive, user-centered experiences.
• Commercially minded, data-literate, and comfortable navigating complexity across multiple brands and audiences.
• A builder’s mindset—energized by transformation, reinvention, and brands in cultural evolution.

Responsibilities

• Work closely with the CMO to evolve the brand strategy, positioning, and narrative across a portfolio of affinity brands, ensuring each feels culturally grounded, contemporary, and distinct.
• Serve as a strong advocate for diverse user communities, ensuring the needs, perspectives, and realities of Black, Hispanic, Asian, Muslim, and other affinity audiences are deeply understood and reflected in brand decisions.
• Develop and continuously deepen your own cultural fluency across these audiences, while building systems and teams that do the same.
• Ensure brands balance authentic representation and aspiration, building trust while remaining modern and growth-oriented.
• Partner with regional teams to support international expansion and localization, ensuring brand strategy scales globally while remaining culturally relevant in local markets.

Benefits

• Medical, mental health, and wellness benefits to support your overall health and well-being
• Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
• Generous PTO and 14 paid holidays so you can unplug
• Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
• 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
• We host company events where our employees get to know each other and build a sense of connection and belonging!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees