Senior Director, Global Brand Marketing
About The Position
2K is looking for a Sr. Director, Global Brand Marketing to lead the brand strategy and marketing for one of 2K’s flagship Core Games franchises. Reporting to the VP, Publishing (Franchise Lead), this is the senior-most brand leader for the franchise — accountable for how both the franchise and its individual titles win in market, and for building long-term player equity over time. This person partners closely with the studio to set the strategic and creative brand north star, owns the global marketing budget, leads a team of brand managers, and serves as the player’s advocate with studio and publishing leadership. We are looking for a highly strategic, commercially minded leader with exceptional creative instincts, strong judgment, and the ability to bring clarity and alignment across a complex global organization. The ideal candidate combines deep expertise in brand strategy, audience positioning, and franchise stewardship with strong operational leadership.
Requirements
- 12+ years of progressive leadership in Global Brand Marketing within video games, entertainment, media, or consumer products — including large-scale global campaigns and long-range brand strategy.
- Strong commercial mindset with experience owning significant global marketing budgets and a track record of driving measurable business results.
- Proven ability to influence and align senior executives, studio leadership, and global cross-functional teams in a matrixed organization.
- Strong creative instincts and a clear point of view on what great brand work looks like, with exceptional EQ to align multiple stakeholders along the way.
- Genuine passion for video games, player communities, and building culturally resonant entertainment brands.
Responsibilities
- Define and lead the long-range vision for the franchise, aligning player needs, product direction, commercial objectives, and market opportunity into a sustained global strategy.
- Own the go-to-market brief for each title within the franchise — including feature prioritization for marketing, value proposition development, and translating product capabilities into player-facing messaging — ensuring launches are grounded in deep understanding of the game, the player, and the competitive landscape.
- Establish the strategic and creative north star for the franchise — including brand identity, messaging frameworks, visual identity systems, and key art direction — ensuring a differentiated, emotionally resonant presence that scales globally across all player touchpoints.
- Partner with development studios to advocate for player needs, ensuring marketing strategy is grounded in product truth.
- Define campaign phasing, tentpole moments, messaging hierarchies, content strategy, and lifecycle engagement.
- Own the global marketing budget for the franchise, strategically deploying multi-million-dollar investments to maximize business outcomes across all launch phases through post-launch lifecycle management.
- Lead audience definition and prioritization — segmentation, player motivation, behavioral insights, barriers to entry, and appeal drivers — to ensure we have an aligned understanding of our audience that informs product and marketing throughout the lifecycle.
- Drive franchise and title positioning frameworks, establishing clear market differentiation and compelling reasons to believe, informed by ongoing research and post-launch performance reviews.
- Define key research needs and oversee research initiatives including audience insights, segmentation and persona profile development, creative and messaging testing, and post-launch acceptor/rejector insights.
- Serve as the audience expert across the business, advocating for player-first thinking to influence brand strategy, publishing decisions, and the broader marketing organization.
- Drive alignment across Publishing, Studio, Global Go to Market, Digital Community Management, Creative Strategy, Player Connections, Partnerships, Commercial, and Regional teams to ensure the organization operates from a unified strategic foundation.
- Regularly present marketing strategies, performance, and recommendations to 2K, Studio, and Take-Two leadership, shaping both marketing and product roadmaps.
- Lead and develop a tight team of brand managers — setting clear direction, managing performance, building career development plans, and building our brag-worthy culture.
Benefits
- bonus and/or equity awards
- eligibility to participate in our 401(K) plan
- Employee Stock Purchase Program
- medical, dental, vision, and basic life insurance coverage
- 14 paid holidays per calendar year
- paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
- up to 10 paid sick days per calendar year
- paid parental and compassionate leave
- wellbeing programs for mental health and other wellness support
- family planning support through Maven
- commuter benefits
- reimbursements for fitness-related expenses
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
