Senior Global Marketing Director

ViiV Healthcare•Upper Providence, PA

17h•Hybrid

About The Position

As a Senior Global Marketing Director (Sr. GMD), Oncology, you will translate our science into commercial success throughout the product lifecycle by ensuring you drive competitive product profiles and build long term brand value through working in partnership with the cross functional oncology team. You will lead the development of insight-driven global product strategies and plans, deliver ambitious long-range forecasts, enable outstanding launches, and ensure excellent customer experience in partnership with co-create markets through creating omnichannel content. This role will report to the VP Medicine Commercialization Lead (MCL) Oncology. In this role you’ll develop and stretch to be best in industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK’s Pharmaceuticals business, as Sr. GMD you are expected to generate Long Term Value for GSK and ultimately improve the lives of patients around the world. You will produce exquisite insight, develop clear, competitive global brand strategies and plans, enable outstanding launches, and focused implementation in partnership with co-create markets.

Requirements

Bachelor’s degree in business and life sciences, or a related field
Experience pharmaceutical or biotech industry
Experience leading product launches or major lifecycle campaigns
Experience leading cross‑functional teams within matrixed environments
Experience communicating at senior organizational levels, including leading discussions and presenting perspectives in complex decision forums.
Experience prioritizing initiatives and applying financial analysis (including budget management and ROI assessment) to inform strategic and operational decision‑making.

Nice To Haves

Ph.D. or MBA
Experience working in oncology
Commercial experience at the global or regional level
Prior experience leading a global launch in oncology

Responsibilities

Establish themselves as the commercial lead and subject matter expert in endometrial cancer, head and neck cancer, and subcutaneous indications, partnering across the Marketing Commercialization Team, Medical Development Team, and Global Brand Leadership Team
Support governance deliverables and key organizational decision-making workstreams
Lead lifecycle management strategy to maximize asset value, including unmet need assessment, launch sequencing, and market optimization
Identify and prioritize sources of differentiation by integrating cross-functional insights, emerging data, and competitive intelligence into strategy
Develop and deliver global brand and launch strategy aligned to the Integrated Asset Plan (IAP) across patient, Healthcare Professionals, and payer segments, in partnership with cross-functional teams and LOCs
Define strategic choices including positioning, segmentation, targeting, and promotional strategy
Partner with Insights to develop global forecasts and strategic assumptions aligned to brand strategy
Ensure market access strategy informs decision-making across the full product lifecycle and portfolio
Foster an agile, high-performing organization focused on continuous improvement, speed, productivity, and customer experience
Build team engagement and cross-functional alignment across brands and indications to execute strategy and maximize commercial success
Identify long-term growth opportunities through proactive assessment of unmet need, science, and commercial potential
Manage agency and vendor partners to deliver high-quality, compliant marketing initiatives
Lead the professional development and coaching of 2–3 direct reports
Define Selling, General & Administrative (SG&A) requirements and commercial models to optimize global brand performance
Lead the CCG (co-creation group) with cross-functional and local market representation
Promote a culture of trust, transparency, accountability, and respect