Senior Digital Product Manager

National Vision•Alpharetta, GA

About The Position

The Senior Digital Product Manager shapes, delivers, and continuously improves digital products that create meaningful customer experiences and measurable business value. The role owns product vision, roadmap, prioritization, and performance across web, mobile, eCommerce, omnichannel, and internal platforms. The position calls for customer empathy, analytical discipline, technical fluency, and cross-functional leadership to turn business goals and user needs into successful digital solutions. The manager defines product strategy and success metrics, translates customer and business insights into prioritized requirements, and manages the product backlog. They work with UX, engineering, analytics, marketing, operations, merchandising, customer support, legal, and other stakeholders throughout discovery, delivery, launch, and ongoing optimization. The role uses data and experimentation to improve product performance and communicates roadmaps, trade-offs, risks, dependencies, and results to executives and cross-functional partners.

Requirements

4–6 years in product management, digital product ownership, eCommerce, technology delivery, UX, business analysis, or a related discipline.
Demonstrated experience managing digital products through the full lifecycle, from discovery and requirements through launch, optimization, and ongoing support.
Experience using analytics tools and product performance data to inform prioritization and decision-making.
Four-year college degree or equivalent experience in Business, Marketing, Computer Science, Information Systems, Engineering, or a related field.
Strong understanding of agile delivery practices, user stories, acceptance criteria, sprint planning, and backlog management.
Ability to work effectively with technical teams and translate complex concepts into clear business and customer outcomes.
Excellent communication, facilitation, stakeholder management, and problem-solving skills.
Customer-first mindset and ability to understand user needs and pain points.
Strategic thinking and ability to connect product decisions to business outcomes.
Analytical rigor and comfort working with quantitative and qualitative insights.
Strong collaboration skills across business, technology, creative, and operational teams.
Ability to prioritize effectively in a fast-paced environment with competing demands.
Clear, concise communication for executive and delivery-team audiences.

Nice To Haves

Experience with eCommerce, omnichannel retail, customer account platforms, scheduling, checkout, payments, personalization, search, or digital marketing capabilities.
Experience with conversion rate optimization, funnel analysis, customer journey analytics, SEO, accessibility, privacy, or experimentation programs.
Master's degree or MBA.
Certified Scrum Product Owner, product management certification, or Agile certification upon hire.
Familiarity with Jira, Confluence, Azure DevOps, Figma, GA4/GA360, Adobe Analytics, ContentSquare, Optimizely, or similar platforms.

Responsibilities

Define and maintain the product vision, strategy, roadmap, and success metrics for assigned digital products.
Translate customer needs, business objectives, market trends, and data insights into prioritized product requirements and user stories.
Own and manage the product backlog, balancing customer impact, revenue opportunity, operational needs, technical feasibility, and delivery capacity.
Partner with UX, engineering, analytics, marketing, operations, merchandising, customer support, legal, and other stakeholders to deliver high-quality digital experiences.
Lead product discovery activities, including customer research, competitive analysis, journey mapping, usability testing, and opportunity sizing.
Drive agile ceremonies and delivery alignment, including sprint planning, backlog refinement, acceptance criteria, release readiness, and post-launch validation.
Use data, experimentation, A/B testing, and performance reporting to identify opportunities, measure outcomes, and improve product performance.
Coordinate go-to-market planning, launch communications, stakeholder training, and adoption support for new digital capabilities.
Monitor product health, customer feedback, defects, accessibility considerations, and operational issues; prioritize enhancements and fixes accordingly.
Communicate roadmap progress, trade-offs, risks, dependencies, and results to executive leaders and cross-functional partners.