Senior Digital Producer

Adelphi Group•Minneapolis, MN
•$90,000 - $105,000•Hybrid

About The Position

The Senior Digital Producer leads website projects across the full project lifecycle, from initial scoping, business requirements gathering, and timeline development through execution and launch. The role bridges creative vision and technical execution, aligning teams, deliverables, timelines, and business objectives. It calls for sufficient technical acumen to guide website projects from discovery through launch and ongoing optimization, while facilitating technical conversations and translating complex information for clients and nontechnical stakeholders. The Senior Digital Producer partners with strategy, user experience design, creative, analytics, accessibility, quality assurance, and development teams to assess proposed solutions, including their feasibility, benefits, dependencies, risks, and tradeoffs. The role also supports business and process improvements by overseeing, leading, and mentoring producers through effective planning, organization, coordination, and measurement of project success in support of departmental and agency goals. This position requires at least three days a week in the office, unless additional in-office days are directed by the agency or manager. The listed salary range is $90,000–$105,000 annually; placement within the range depends on factors including budget, relevant experience, qualifications, and tenure in similar roles.

Requirements

  • At least 3 years of digital production experience, preferably in an agency or creative setting; alternatively, at least 6 years of digital production or project management experience, including responsibility for complex website or platform initiatives in a digital marketing non-agency setting.
  • Adobe Experience Manager authoring experience, including familiarity with components, page templates, digital assets, workflows, and publishing processes.
  • Familiarity with release management, user acceptance testing, regression testing, and post-launch stabilization.
  • Familiarity with analytics and digital media best practices.
  • Ability to communicate and translate technical terminology effectively to non-digital stakeholders.
  • Strong attention to detail, strategic thinking skills, and a results-driven mindset.
  • Ability to collaborate, stay organized, manage multiple projects and competing priorities, work proactively with limited supervision, and adapt as project needs evolve.

Responsibilities

  • Partner with the team to lead project scoping and planning, and clearly communicate technical feasibility, solution benefits, dependencies, assumptions, and constraints to internal teams and stakeholders.
  • Facilitate collaboration among strategy, user experience, creative, content, analytics, quality assurance, accessibility, and development teams.
  • Lead projects through all phases in coordination with the project manager and in alignment with the account team.
  • Track and build project plans and documentation using Microsoft tools, Jira, Confluence, and Workfront.
  • Provide project status reports to Executive Producers and the Director of Digital Production, proactively identifying risks and solutions related to project development, budget, and schedule.
  • Research platforms, business tools, opportunities, and partnerships to help address client and agency needs.
  • Partner and collaborate with third-party vendors and partners.
  • Maintain working knowledge of modern website platforms, content management systems, APIs and integrations, analytics and tagging, consent management, accessibility, responsive design, SEO/GEO, and web performance considerations.
  • Oversee, lead, and mentor producers, supporting business and process improvements and measuring project success.
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