Senior Digital Marketing Manager | Sage Home Loans

Red Ventures • Charlotte, NC

4d • $90 - $130 • Hybrid

About The Position

Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You’ll partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable growth in a fast-moving, regulated environment.

Requirements

• 6+ years of experience in digital marketing with deep expertise in paid media, SEO, and conversion optimization
• Demonstrated success managing performance budgets and driving measurable revenue growth
• Strong understanding of AEO, GEO, and evolving AI-driven search ecosystems
• Experience leading landing page strategy and CRO testing frameworks
• Proficiency with Google Ads, GA4, Tag Manager, CRM integrations, and modern analytics platforms
• Strong analytical skills with the ability to translate complex data into clear strategy
• Experience in regulated industries such as mortgage, fintech, or financial services
• Ownership mentality with a bias toward action and continuous improvement
• Ability to thrive in fast-paced environments where speed, precision, and accountability matter

Responsibilities

• Own strategy, execution, and optimization across paid search, paid social, display, and emerging digital media channels
• Manage budget allocation, bidding strategy, audience targeting, creative testing, and pacing to maximize ROAS and CPL performance
• Implement rigorous A/B testing across creative, landing pages, and audience segments to drive continuous improvement
• Ensure all advertising aligns with mortgage regulatory standards and compliance requirements
• Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO and GEO strategies
• Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces
• Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema implementation
• Monitor rankings, share of voice, and AI search visibility using advanced analytics tools
• Own the end-to-end digital conversion funnel from ad click to application start
• Lead landing page strategy and optimization efforts to increase engagement, reduce drop-off, and improve qualified lead flow
• Collaborate with UX, engineering, and analytics teams to test, iterate, and deploy site enhancements quickly
• Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable lift
• Oversee digital content strategy to support demand generation, brand authority, and client education
• Align editorial calendars with paid media, search priorities, and product initiatives
• Ensure content reflects Sage’s client-first mindset and simplifies complex mortgage topics
• Optimize content distribution across owned, earned, and paid channels
• Establish clear KPIs across acquisition, engagement, and conversion
• Build dashboards and present performance insights to senior stakeholders with actionable recommendations
• Maintain accurate tagging, attribution, and CRM integrations across all digital properties
• Continuously evaluate and refine martech stack to improve measurement and scalability
• Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals
• Bring an ownership mindset to initiatives—thinking beyond campaigns to long-term impact
• Contribute to strategic planning, forecasting, and growth modeling
• Oversee Sage’s brand reputation across digital platforms, ensuring a consistent, trusted presence wherever clients engage with our brand
• Monitor and manage online reviews and ratings across platforms such as Google, Zillow, social channels, and other relevant industry sites
• Partner with Sales, Client Experience, and Operations teams to encourage authentic client feedback and increase review volume
• Analyze review trends and client sentiment to identify opportunities to improve the customer experience and marketing messaging
• Develop strategies to strengthen Sage’s digital reputation and ensure our brand reflects the exceptional service we deliver to clients

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed