Senior Digital Marketing Manager

Microsoft•Redmond, WA

2d•$106,400 - $203,600

About The Position

The Consumer Marketing organization is leading a major marketing transformation at Microsoft. As artificial intelligence reshapes how customers discover and benefit from technology, we are reinventing how we use data, automation, and connected marketing systems to deliver meaningful customer experiences. The Consumer Growth Engine (CGE) is Microsoft’s digitally‑centric performance marketing team. CGE brings together data, artificial intelligence, customer insights, creative excellence, and channel execution to deliver relevant, timely, and personalized communications that help customers get value from Microsoft products and services. Within CGE, the Email Channel is a foundational communication platform — supporting high-volume promotional campaigns, product launches, lifecycle journeys, and essential transactional experiences for millions of customers worldwide. The Senior Digital Marketing Manager, Email Program Lead is a senior individual contributor role that owns and leads critical consumer email programs end-to-end; spanning lifecycle journeys, product marketing campaigns, seasonal moments, and platform communications across Copilot, Microsoft 365, Windows, and Surface. This role operates at the intersection of strategy and execution. While hands-on ownership remains essential, the role is accountable for program-level leadership, prioritization, and decision-making within CGE’s Newsroom operating model — a centralized, high-velocity marketing system designed to improve creative quality, expand delivery capacity, and ensure consistent, customer-first communications. The role partners closely with Product Marketing, Go‑to‑Market, Analytics, Project Management, Legal, Privacy, Accessibility, and Email Operations, serving as the primary owner for program readiness, creative excellence, and launch integrity. The Senior DMM leads complex cross-functional workflows, provides clear creative and operational direction to internal teams and external vendors, and drives fast-paced review cycles with senior stakeholders. Success in this role requires strong judgment, operational rigor, and comfort navigating ambiguity, as well as the ability to influence without authority and maintain quality at scale. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Requirements

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
Demonstrated ability to own large-scale marketing programs end-to-end, balancing strategy, execution, and operational rigor.
Demonstrated creative judgment with experience providing clear creative direction and leading quality reviews.
Proven experience partnering with analytics, data teams, and operations to deliver measurable results.
Effective cross-functional communication skills with the ability to influence senior stakeholders.
Experience working with agencies and external vendors, including setting expectations and holding partners accountable.
Familiarity with modern creative and execution workflows (e.g., design systems, modular creative, marketing automation).

Nice To Haves

Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.

Responsibilities

Own and lead high-impact email programs, including lifecycle journeys, onboarding flows, promotional campaigns, product launches, and transactional communications.
Translate business and marketing objectives into clear program strategies, creative direction, and audience targeting approaches.
Serve as the primary decision-maker for program tradeoffs related to scope, sequencing, readiness, and execution quality.
Drive alignment across Product Marketing, Analytics, and Operations to resolve blockers and ensure on-time, high-quality launches.
Build email campaigns in design tools (Figma) and execution tools (Adobe) as well as provide hands-on creative direction and oversee execution across internal tools and external agencies, including copy, layout, visual design, and messaging intent.
Lead Editor-in‑Chief reviews, setting the creative quality bar and ensuring alignment to brand standards, customer moments, and segmentation strategy.
Ensure creative concepts are grounded in customer insights, performance learnings, and channel best practices, not just executional efficiency.
Partner with Analytics to define measurement plans, validate audience logic, ensure proper QA, and interpret performance signals.
Work closely with Email Operations to ensure build readiness, technical validation, accessibility compliance, and launch execution.
Proactively manage privacy, legal, accessibility, and brand compliance, identifying risks early and navigating approvals efficiently.
Improve repeatable workflows and operational standards to support scale and speed.
Play a senior role in CGE’s Newsroom system across: Quarterly and monthly prioritization, Campaign intake and scoping, Creative flow and review governance, Operational handoff and launch readiness, Post launch monitoring and optimization.
Influence prioritization decisions and advocate for customer and channel needs within cross-team forums.
Own channel and program narratives for Monthly and Quarterly Business Reviews, translating performance into actionable insights.
Identify opportunities for experimentation, A/B testing, and optimization, and partner with stakeholders to execute and scale learnings.
Use performance data to inform future program strategy, creative direction, and investment decisions.