Digital Marketing Senior Manager
About The Position
The Digital Marketing Senior Manager serves as the central orchestrator of digital launch execution and ongoing marketing operations for assigned brand(s) and tactics in the U.S. This role functions as the single point of accountability for digital marketing delivery of all digital promotional assets and translating brand strategy into a coordinated, compliant, and measurable digital ecosystem. The individual will own the integrated digital strategy and roadmap for both HCP and Patient audiences, partnering across Brand, Medical, Legal, Regulatory (MLR), Omnichannel, IT, agencies, and external vendors to ensure that all digital initiatives are delivered on time, on budget, and aligned to commercial objectives. The role blends strategic planning, product ownership, operational excellence, and stakeholder influence without direct authority. This position requires a versatile collaborator who can operate equally well in strategy discussions, launch planning, and day-to-day execution while enabling adoption of new capabilities such as personalization, AI-enabled engagement, and omnichannel optimization.
Requirements
- Bachelor’s Degree in marketing or related field
- 4+ years of pharmaceutical marketing or related experience
- Experience with engagement tactics, social media campaigns, and interpreting engagement data
- Experience with HCP awareness & growth digital campaigns
- Project Management
- Demonstrated ability to collaborate and work cross functionally
- Excellent communication skills and organizational skills
- Demonstrated fluency in articulating complex scientific concepts and data
- Requires high sense of urgency with strong leadership and organizational skills
- Strong understanding of the laws, regulations and rules governing the pharmaceutical industry
Nice To Haves
- Digital Marketing experience outside of the pharma/bio preferred
- Experience managing people preferred
- Oncology/Hematology experience preferred
- Boxed Warning product experience preferred
Responsibilities
- Partners with Marketing, Sales, and Analytics and Insights teams to help shape digital brand strategy, segment the market, and develop messaging
- Leads the development and implementation of digital tactical plans for our marketed product and relevant disease state education for all indications
- Identify and evaluate current and emerging digital opportunities (e.g., AI, personalization, omnichannel optimization) to enhance tactical effectiveness, brand recall and brand positioning
- Manager to the Digital Marketing Manager, who will focus primarily on owned/first party assets
- Develops strong partnerships with cross-functional teams to support business goals
- Ensures appropriate metrics are in place to measure impact of tactics in market
- Oversee vendor relationships, including performance management, contracting support, invoicing, and financial tracking.
- Effectively partner with cross-functional teams (medical, legal, regulatory) to successfully steer projects through the promotional review process
- Manage project finances and identify opportunities for operational efficiencies and process improvement
- Leads and manages agency partners to ensure on budget and on time deliverables
- Sets priorities to align with business objectives
Benefits
- Comprehensive medical coverage
- Dental and vision coverage
- Generous paid time-off
- 401(k) retirement plan with competitive company match
- Medical & Dependent Care Flexible Spending Account
- Up to $150 monthly cell phone reimbursement
- Employee Assistance Program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
