Senior Digital Marketing Manager

Gem•San Francisco, CA

1d•$153,000 - $170,000•Hybrid

About The Position

Gem is the only AI-first all-in-one recruiting platform. It brings together your ATS, CRM, sourcing, scheduling, and analytics — plus 800+ million profiles to source from — with AI built into every workflow. By eliminating the headaches of juggling multiple tools, Gem helps customers boost recruiter productivity by up to 5x while saving 30-50% on technology costs. Over 1,000 organizations — from startups to industry leaders like Zillow, DoorDash, and Asana — trust Gem to fuel their growth. With an industry-leading 4.8/5 rating on G2, Gem is the platform recruiters actually love to use. Gem has raised $148M from renown investors including Accel, Greylock, ICONIQ, Sapphire, and Meritech. With Gem, you can experience the power of a truly connected recruiting platform — one consistent interface, unified data, smarter AI recommendations, and simplified permissions. Our customers achieve remarkable results. Just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as: Forbes America's Best Startup Employers 2024, 2025, and 2026 Great Place to Work Certified, 2024 Fortune Best Workplaces for Millennials, 2023 Gem’s marketing team is scaling fast, and paid digital is the engine behind our pipeline growth. This role sits at the center of our demand generation motion, owning the strategy and execution of Gem’s $1M+ annual digital advertising budget across Google Ads, LinkedIn, and emerging B2B channels. You’ll report to the Head of Demand Gen and work shoulder-to-shoulder with campaigns, product marketing, content, SDRs, revenue operations, and sales. This isn’t a “set it and forget it” media buying role. You’ll build sophisticated, multi-channel programs that create and capture demand for an AI-first recruiting platform selling into TA leaders, recruiters, and recruiting ops teams at companies ranging from 30 to 5,000 employees. The right person for this role is equal parts strategist and operator. You think in terms of pipeline and revenue, not just clicks and impressions. You’re deep in Google Ads and LinkedIn Ads. You’ve run account-based programs and know how to use intent data and enrichment tools to target the right accounts at the right time. You use AI tools daily to move faster, test more, and optimize harder. And you thrive in environments where you own the outcome end-to-end.

Requirements

5+ years of B2B digital marketing experience, with at least 3 years focused on managing paid channels (Google Ads and LinkedIn Ads required)
Deep, hands-on expertise in Google Ads: search, display, remarketing, account structure, bidding strategies, and conversion tracking
Deep, hands-on expertise in LinkedIn Ads: sponsored content, conversation ads, audience targeting, matched audiences, and ABM campaigns
Proven experience building and scaling account-based advertising programs that deliver measurable pipeline results
Experience using intent data or enrichment tools (e.g., Vector, Clay, 6Sense, DemandBase, Bombora, or similar) to inform targeting and campaign strategy
Strong analytical skills with experience in marketing attribution (Bizible or equivalent), CRM reporting (Salesforce), and data visualization (Looker or similar)
Comfort with marketing automation platforms (Marketo preferred) for lead flow, scoring, and campaign integration
Demonstrated AI fluency: you actively use AI tools to improve campaign performance, whether for ad copy, audience analysis, reporting, or workflow automation
Experience in B2B SaaS is required.
Strong project management skills and ability to manage multiple campaigns and stakeholders simultaneously

Nice To Haves

HR Tech or recruiting industry experience is a plus
Startup or growth-stage company experience preferred.
Comfortable with ambiguity, shifting priorities, and wearing multiple hats

Responsibilities

Own and optimize paid campaigns across Google Ads, LinkedIn Ads, and other B2B platforms, with full accountability for budget, targeting, creative, and performance
Manage and allocate a $1M+ annual digital advertising budget across search, social, display, and ABM channels
Build and execute account-based advertising programs using intent data and enrichment tools (we use Vector and Clay) to target high-value accounts through the buying journey
Design and run structured testing programs (A/B, multivariate, audience, bidding) to continuously improve campaign efficiency and conversion rates
Track, analyze, and report on pipeline-impacting metrics including CAC, CPS2, pipeline influence, and ROI on a daily, weekly, and quarterly cadence
Partner with product marketing to align ad messaging with product positioning, launches, and competitive differentiation
Collaborate with content and creative teams to develop high-performing ad assets, landing pages, and syndication programs
Work closely with revenue operations to ensure clean data flow from ad platforms through Marketo and Salesforce, and accurate attribution tracking
Align with SDRs and sales on targeting, messaging, and lead quality to ensure marketing-sourced leads convert at high rates
Use AI tools to accelerate workflows: ad copy generation, audience research, performance analysis, creative iteration, and reporting automation
Stay current with platform changes, industry trends, and emerging channels. Recommend and test new approaches