Senior Digital Marketing Manager

Granum•Toronto, ON

16h

About The Position

Granum is seeking a Senior Digital Marketing Manager who is data-driven and skilled in forecasting paid media performance. This role involves owning the digital surface area for three brands (LMN, Greenius, and SingleOps), managing meaningful budgets, and driving measurable impact. The ideal candidate will be hands-on with platforms, fluent in reporting, and proactive in identifying trends. This is a senior individual contributor role on a fast-moving demand generation team, requiring expertise in building forecast models, intuitive understanding of ad platforms, and a drive to understand data trends. The Senior Digital Marketing Manager will report to the Sr. Director of Demand Generation and collaborate with Demand Gen Managers, Content Marketing Manager, Marketing Operations, AI Enablement, Product Marketing, and external partners. Key responsibilities include developing and executing paid media strategy, managing channel mix, budget allocation, and creative direction. Hands-on execution across Google, Meta, Bing, and LinkedIn is expected, along with weekly forecasting against CAC and demo-booked targets. The role also involves performance analysis, variance investigation, and making channel-mix recommendations, leveraging native AI in ad platforms. A significant part of the role is reporting and forecasting, including building and maintaining forecasting models, weekly/monthly reporting on paid media, AEO/SEO, CRO, and website performance, and translating data into clear recommendations. Partnership with Content Marketing on SEO/AEO includes owning the technical foundation, Core Web Vitals, schema, site architecture, website page templates, UX, and conversion paths. The role also encompasses running the CRO experiment program, designing experiments, setting hypotheses, and building the test backlog. Additionally, the manager will be responsible for the landing page infrastructure, including template libraries and routing rules. The primary accountabilities are Paid media CAC targets per product across all brands and the health of the self-serve enablement for landing pages. Secondary accountabilities include technical AEO/SEO health, CRO test cadence and lift, and paid media demos-booked targets.

Requirements

6–8+ years in digital marketing, with senior-level scope across SEO, paid media, website, and CRO in B2B SaaS.
Track record of running paid media programs at meaningful scale, including direct ownership of strategy and budget.
Strong forecasting and modeling skills — ability to build models, defend assumptions, and discuss past forecast inaccuracies.
Fluent with marketing data — GA4, ad platform reporting, attribution, conversion analysis.
Real CRO experience — designed experiments, called winners, and can discuss unsuccessful tests.
Comfortable with technical SEO — experience working with developers on schema, site speed, and architecture.
Ability to go deep on platforms like Google Ads, Meta, LinkedIn, GA4, HubSpot.
Proactive investigation of data trends and performance shifts.
Treating forecasts as a working tool, refining assumptions, and communicating insights.
Solid communication skills, proactively helping stakeholders understand performance.
Genuinely open to AI shifts and ideally bring some hands-on experience.
Actively used AI tools in day-to-day marketing work and can discuss what has worked and what hasn't.
Curiosity about agentic AI and willingness to be a partner in building tooling.
Comfort with the idea that AI will change how work gets done.
Strong, informed POV, with a collaborative approach.
Clear communicator, able to write briefs, defend recommendations with data.
Bias to ship; focus on getting better rather than letting perfect be the enemy of great.
Required tools: GA4, Google Tag Manager, SEMRush (or equivalent), Google Ads, Meta Ads, LinkedIn Ads, HubSpot, WordPress, Salesforce, Search Console.

Nice To Haves

Hands-on experience with one or more AI tools (Claude, ChatGPT with custom workflows, Zapier AI, Clay, etc.).
Salesforce experience.
Experience working in or with a Snowflake/Omni-style data layer.
Built a forecasting model that drove a real budget decision.
Built an AI-powered workflow that meaningfully changed how operations were conducted.

Responsibilities

Paid media strategy and execution, including channel mix, budget allocation, and creative direction.
Hands-on execution across Google, Meta, Bing, and LinkedIn.
Weekly forecasting against CAC and demos-booked targets per product.
Performance analysis, variance investigation, and channel-mix recommendations.
Reporting and forecasting, including building and maintaining forecasting models.
Weekly and monthly reporting on paid media, AEO/SEO, CRO, and website performance.
Variance analysis when actuals drift from forecast, including diagnosis.
Partnership with MOPS on attribution and pipeline reporting; flagging data quality issues.
Translating performance data into clear recommendations for DGMs and marketing leadership.
Technical SEO and AEO end-to-end: Core Web Vitals, schema, redirects, site architecture.
Website page templates, UX, conversion paths, and platform decisions.
Running the CRO experiment program, facilitating controlled tests.
Designing experiments, setting hypotheses with input from DGMs, and calling the winners.
Building the test backlog from performance reads.
Managing the landing page infrastructure, including LP template library across HubSpot and WordPress.
Defining routing rules for which platform a given campaign uses.
Providing self-serve enablement for DGMs running Tier 2/3 campaigns.

Benefits

Comprehensive medical, dental, and vision coverage with multiple plan options (U.S.).
HSA/FSA accounts (U.S.).
Disability and life insurance (U.S.).
Employer-funded HSA-based benefits plan with drug, dental, and mental health coverage (Canada).
401(k) matching (U.S. employees).
RRSP matching (Canada employees).
Tailored career development conversations.
Support for tools, courses, and resources for growth.
Unlimited Paid Time Off.
Paid company holidays.
Company-wide winter break from December 24 to January 1.