Senior Digital Marketing Associate

Johnson & Johnson Innovative Medicine • Danvers, MA

1d • Remote

About The Position

We are searching for the best talent for Senior Digital Marketing Associate. Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients. Your unique talents will help patients on their journey to wellness. This is a remote role available in all states/cities within the United States. As the Senior Digital Marketing Specialist, you will be instrumental in helping to craft and execute impactful commercial marketing strategies for J&J Heart Recovery’s therapies and products throughout the U.S. You will help drive strategy for a team that works collaboratively with product marketing, professional education, sales training, reimbursement and conference leads to ensure that the brand is compellingly delivered to our customers in a consistent yet strategic manner through all of our channels. Your work will propel patient access to J&J Heart Recovery’s lifesaving solutions across multiple therapeutic areas and HCP stakeholders. The position will report into the Senior Manager, MARCOM and will work closely with the broader marketing team, digital solutions group, sales team, and corporate communications in addition to other cross functional areas.

Requirements

• Bachelor degree required, MBA preferred
• Minimum of 6 years of work experience with at least 4 years of experience in digital marketing
• Proven track record in creative, campaign or brand roles within an organization.
• Expertise in developing and implementing product-specific campaigns in an omni-channel approach.
• Ability to review editorial content in language that will resonate with relevant physician customer audience (interventional cardiology, surgery, heart failure, intensivist)
• Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements.
• Embody J&J Heart Recovery’s “Patients First” culture, demonstrating a positive attitude, open communication, and team first mentality.
• Commitment to achieving goals and driving results.
• Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans.
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.

Nice To Haves

• Experience in Abode Creative Suite a plus

Responsibilities

• Help drive and manage the development of J&J Heart Recovery’s digital channel strategy in the US, primarily via website content ensuring consistency, and uniform messaging with ongoing marketing campaigns, product launches, and clinical data communication
• Work in a highly collaborative manner with product marketing team to inform channel communication strategy and campaign development on an ongoing basis
• Work collaboratively with multiple internal teams sharing complimentary objectives (digital, communications, graphic design, upstream marketing) to effectively design omni-channel strategy and messaging campaigns that support sales efforts through the creation of novel sales tools and effective omni-channel execution
• Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
• Review all external-facing content coming from marketing for brand consistency, from both a creative and voice perspective
• Identify new tools, skills and resources that the company needs to acquire to improve our brand reputation

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior