Senior Digital Experience Designer
About The Position
The Senior Digital Experience Designer is a hands-on visual web designer who creates consumer-facing digital marketing and e-commerce experiences for AT&T digital platforms, primarily att.com. The work focuses on high-impact, component-based web experiences—not traditional product design, UX research, or print design. The designer uses established reusable components, patterns, templates, and modules to create responsive, mobile-first landing pages, promotional experiences, campaign pages, product stories, and commerce experiences that support customer conversion. The role translates marketing strategy, product offers, promotional messaging, imagery, typography, and calls to action into polished experiences with clear visual hierarchy and compelling storytelling. The designer works within AT&T brand guidelines and the capabilities of its web design system, collaborating with marketing, strategy, production, copy, design, and implementation partners from concept through launch. The position is onsite five days per week at the designated work location; relocation is not offered.
Requirements
- Bachelor’s degree or equivalent experience in graphic design, visual communication, digital design, advertising, marketing, or a related discipline.
- At least 3 years of hands-on digital/web design experience; agency, in-house creative agency, e-commerce, or consumer-brand experience is preferred.
- Portfolio demonstrating consumer-facing marketing websites, e-commerce experiences, campaign landing pages, or promotional digital experiences.
- Demonstrated experience designing with reusable web components or established design systems.
- Portfolio examples demonstrating visual hierarchy, typography, layout, imagery, brand storytelling, and responsive/mobile-first design.
- Expert knowledge of Figma and Photoshop, including component libraries, variants, layouts, and digital production workflows.
- Strong Photoshop skills, including image compositing and retouching, and experience with image-alteration tools such as Adobe Firefly.
- Experience designing responsive experiences across desktop and mobile breakpoints.
- Ability to create wireframes when needed to establish page structure and content hierarchy.
- Working understanding of HTML and CSS and how design decisions translate into browser-based experiences.
- Comfort using Chrome DevTools/Inspect for visual QA.
- Knowledge of accessibility standards and their application to digital visual design.
- Ability to balance brand storytelling, customer experience, business objectives, and conversion goals.
- Strong communication skills and ability to present and explain creative decisions to partners and stakeholders.
- Ability to manage multiple marketing initiatives and deadlines in a fast-paced environment with exceptional attention to detail.
- Experience with Workfront or a similar project-management platform.
Nice To Haves
- Experience designing for e-commerce, retail, telecom, technology, or another large-scale consumer website.
- Experience working within a mature component-based design system or CMS-driven web environment.
- Experience partnering directly with developers or content implementation teams through production and launch.
- Familiarity with Adobe Creative Suite, Firefly, Claude, GPT, After Effects, motion, 3D, video, or interactive prototyping.
Responsibilities
- Concept and design digital marketing and e-commerce experiences across AT&T digital platforms, primarily att.com.
- Create component-based, responsive web page designs using established design-system components, patterns, templates, and modules.
- Design campaign landing pages, promotional pages, offer experiences, product storytelling, and other conversion-oriented web experiences across desktop and mobile.
- Translate marketing objectives and complex product offers into clear visual hierarchy, page composition, messaging flow, and calls to action.
- Apply visual-design fundamentals—including typography, imagery, composition, spacing, color, and hierarchy—to create polished digital experiences.
- Create within AT&T brand guidelines and identify opportunities to elevate the brand through digital execution.
- Composite and retouch imagery for polished marketing environments and campaign assets.
- Partner with marketers, strategists, producers, copywriters, design leads, and content implementation teams from concept through launch.
- Design within the capabilities and constraints of the established web component/design system and recommend improvements when new marketing needs emerge.
- Work with implementation teams to ensure approved designs are accurately translated into production.
- Perform visual QA using browser tools such as Chrome DevTools/Inspect to validate layout, spacing, typography, imagery, and responsive behavior.
- Contribute to the evolution of reusable components, templates, patterns, and digital design best practices.
Benefits
- Medical, dental, and vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid time off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire
- Paid parental leave
- Paid caregiver leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption reimbursement
- Short- and long-term disability benefits
- Life and accidental death insurance
- Supplemental benefit programs, including critical illness, accident hospital indemnity, and group legal
- Employee Assistance Programs (EAP)
- Employee wellness programs
- Employee discounts up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (including fiber where available), and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Senior
