Senior Designer

Gen II Fund Services•New York, NY

1d•Hybrid

About The Position

This is an exciting opportunity to play a key role in shaping the brand and market presence of a leading fund administration firm. As Senior Designer, your primary responsibility will be bringing our new Empowering Alpha brand to life, ensuring a cohesive expression of the new Gen II brand across all internal and external marketing channels. You will have a direct impact on how our firm is perceived in the market, helping us solidify our position as a trusted and innovative leader in the private equity space. This role requires a highly organized and creative individual with a passion for design, a strong understanding of the private equity industry, and the ability to translate complex information into clear and persuasive narratives.

Requirements

7-8 years of creative & design experience
Bachelor's degree in Graphic Design, Visual Communications, or related field
Portfolio demonstrating brand development and B2B marketing design
Experience in financial services, professional services, or B2B SaaS (private equity/investment management a major plus)
Expert proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), PowerPoint, and Canva
Strong understanding of digital design, web design principles, and UX best practices with expertise in editing & troubleshooting web design & content

Nice To Haves

Familiarity with private equity, fund administration, or alternative investments
Experience with Figma, Sketch, or other collaborative design tools
Video editing and motion graphics capabilities
Experience with marketing automation and CMS systems (HubSpot and StoryBlok)

Responsibilities

Lead the rollout and ongoing evolution of the "Empowering Alpha" brand across all internal and external touchpoints
Develop and maintain brand guidelines ensuring consistency across digital, print, event, and experiential materials
Partner with CMO and Head of US Marketing to shape creative strategy for campaigns, product launches, and strategic initiatives
Provide strategic creative input on marketing strategy, messaging architecture, and positioning
Monitor industry trends, competitive creative, and design best practices to keep Gen II's brand fresh and differentiated
Create all website assets, landing pages, email templates and campaigns, and manage content updates via CMS
Design digital advertising creative for LinkedIn, Google Ads, and other paid channels
Develop visual assets for all marketing content including thought leadership pieces (white papers, reports, infographics), blog graphics, social media content, press materials, and campaign creative
Create comprehensive event materials including booth graphics, signage, presentations, leave-behinds, swag, and promotional items for industry conferences
Design all client-facing communications including newsletters, announcements, reports, dashboards, and ongoing touchpoint templates
Build and maintain complete brand infrastructure including stationery system (letterhead, business cards, email signatures), document templates, and core brand assets (logos, icons, graphic elements)
Design and build all PowerPoint presentations including pitch decks, sales materials, executive presentations, case studies, proposals, and presentation template libraries
Build reusable templates and design systems that empower internal teams while maintaining brand consistency
Collaborate with product teams, client services, and sales teams to understand offerings and translate complex information into compelling visual narratives
Incorporate feedback from leadership and stakeholders while maintaining brand integrity and design excellence
Manage multiple concurrent projects with varying deadlines, priorities, and stakeholders
Provide rapid-turnaround design support for time-sensitive requests including last-minute proposals, urgent pitches, and breaking announcements
Serve as central point of contact for all design requests from across the organization, ensuring quick turnaround and prioritization
Maintain organized library of all brand assets including logos, templates, photography, fonts, design files, and brand resources
Develop and implement efficient workflows for keeping sales enablement tools current and ensuring materials reflect up-to-date offerings and messaging
Distill complex fund administration, private equity, and alternative investment concepts into clear, accessible, and visually engaging communications
Develop deep understanding of Gen II's products, services, client segments, and competitive positioning
Maintain knowledge of private equity industry trends, competitive landscape, and target audience needs to inform creative decisions