Senior Designer

Mixpanel•San Francisco, CA

About The Position

Mixpanel is evolving from a single product analytics tool into a multi product platform—and our visual identity needs to evolve with it. We're looking for a Visual Designer who wants to help define what that looks like. You'll work closely with our core brand team, exploring ideas, developing conceptual directions, and bringing our brand to life across digital and print. This isn't about producing assets to spec. It's about pushing our visual language forward while building systems that scale. You'll advocate for brand consistency where it matters and know when to break out and try something new. We work on abstract concepts—ideas that don't have obvious visual solutions. A background in illustration is a big plus because you'll often be tasked with making the intangible feel tangible. If you're a designer who loves to explore, iterate, and craft work that stands out in a sea of generic SaaS, this is the role.

Requirements

5+ years of experience in visual design, in-house or agency
Strong command of the fundamentals—typography, color, layout, composition
Portfolio demonstrating range across brand systems, campaigns, web, print, and environmental work
Illustration skills or a strong illustration sensibility—you'll be visualizing abstract concepts regularly
You love to explore and iterate; you're not precious about early ideas
You have opinions about what makes design good and can articulate them
You stay curious about new techniques and technologies but aren't chasing trends—you want to build something original
You're excited by the challenge of standing out in a crowded market, not playing it safe
You can translate project needs and audience insights into informed design decisions
You give and receive feedback thoughtfully
You balance multiple projects and prioritize based on business goals
You're a self-starter who operates independently within a small team
You're proactive, thoughtful, and bring creative energy to the work

Nice To Haves

Motion design, 3D, prototyping, or creative coding experience
AI Tooling to scale your work

Responsibilities

Explore and expand our visual identity
Concept and iterate through visual directions that push Mixpanel's brand forward
Help define how our identity flexes across contexts—web, campaigns, events, product, print
Balance brand systems thinking with creative exploration; know when to follow the rules and when to break them
Bring abstract concepts to life
Develop illustrations and visual approaches for ideas that don't have obvious solutions
Translate complex, technical products into imagery that resonates emotionally
Collaborate with the brand copywriter to ensure visual and narrative work together
Create work for campaigns, branded content, events, digital experiences, and print
Partner with motion designers to conceptualize animated expressions of the brand
Brief and collaborate with external partners (illustrators, animators, agencies) when projects require additional expertise
Maintain and expand a flexible brand system that scales to meet business needs
Ensure consistency across marketing channels while seeking opportunities to experiment
Participate actively in design critiques and reviews, providing thoughtful feedback across the team