Senior Demand Generation Manager

HighlightTA•Madison, MS

11d•Remote

About The Position

As our Senior Demand Generation Manager, you will lead the strategy and execution behind programs that drive our sales pipeline. This is an opportunity to build and run a multi-channel demand generation function, directly impacting Neon One's growth and our mission to help nonprofits grow. You will have the autonomy to test, innovate, and optimize how we attract and convert new customers.

Requirements

6+ years of overall experience in marketing, with at least 4 years in a demand generation role.
Direct experience building, launching, and optimizing campaigns in Google Ads, LinkedIn Ads, and Meta Ads.
Experience with marketing automation and CRM tools like Salesforce and Pardot
Track record of hitting pipeline targets and generating revenue.
Self-motivated; must be able to work in a fast-paced environment with autonomy.
Proven track record of improving funnel performance.
Experience leveraging AI and automation tools to improve campaign efficiency and performance.

Nice To Haves

Preferred experience marketing in the SMB B2B space.

Responsibilities

Directly build, launch, and optimize campaigns in Google Ads, LinkedIn Ads, and Meta Ads.
Manage budgets, bidding strategies, audiences, and experimentation.
Monitor and optimize CPL, pipeline contribution, and cost per opportunity.
Develop campaign strategies and briefs that align cross-functional teams around target audiences, messaging, channel mix, deliverables, and KPIs needed to drive growth for priority products.
Own the execution of multi-channel demand generation campaigns to drive qualified pipeline.
Manage and optimize performance across existing channels while identifying and expanding into new channels.
Lead campaign performance analysis, consistently uncovering insights from MQL to closed-won to optimize for sales cycle velocity, win rate, and CAC.
Establish campaign measurement cadences and share performance updates with stakeholders, recommending pivots when needed.
Monitor data to ensure high-quality lead flow and smooth handoff to the sales team.
Establish a strong alignment with Sales through regular feedback loops to sync on lead quality and refine campaign strategies.
Collaborate with Product Marketing and Brand teams to ensure messaging and creative are aligned with the buyer journey.