Senior Demand Generation Manager, Legal

Clio • Toronto, ON

14d • Hybrid

About The Position

Clio is seeking a Senior Demand Generation Manager to join their Enterprise Marketing team. This role is focused on the enterprise legal segment and is responsible for driving pipeline and building brand presence with sophisticated legal buyers. The position is highly collaborative, working with various marketing and sales teams, as well as senior leadership, to develop and execute programs that generate qualified pipeline, deepen engagement with enterprise legal buyers, and establish Clio as the preferred AI-powered legal technology platform. The Enterprise Marketing team's objective is to drive the go-to-market strategy for the enterprise legal segment, focusing on large AmLaw 200 firms and in-house legal departments of Fortune 500 corporations.

Requirements

• 7+ years of enterprise demand generation experience, with a proven focus on complex, multi-stakeholder accounts and long sales cycles.
• Proven success executing go-to-market programs targeting large organizations where buying decisions span multiple functions and levels of leadership.
• Hands-on experience building and running ABM programs, including named account targeting and intent-based marketing.
• Strong analytical skills and demonstrated experience measuring and optimizing data-driven marketing programs across the full funnel.
• Excellent communication and writing skills, with the ability to translate complex technology value propositions into messaging that resonates with sophisticated legal and business stakeholders.
• Demonstrated ability to collaborate cross-functionally with Sales, Revenue Operations, Product Marketing, and executive stakeholders.
• Comfortable operating in fast-moving, ambiguous environments where priorities shift and confident decisions with imperfect information are part of the job, with a bias for action and a track record of managing multiple complex programs without losing quality or focus.

Nice To Haves

• Prior experience marketing to enterprise legal audiences, whether large law firms, in-house legal departments, or the broader legal professional services market.
• Hands-on familiarity with Salesforce, Looker, and enterprise ABM platforms such as 6sense, Demandbase, or Terminus.

Responsibilities

• Own the enterprise legal demand generation roadmap, balancing long-term brand building with near-term MQL and pipeline targets.
• Develop and execute integrated, multi-touch campaigns to generate awareness, engagement, and MQLs from enterprise legal organizations.
• Launch and scale Account-Based Marketing (ABM) programs targeting named enterprise legal accounts.
• Build nurture programs tailored to each buyer persona's priorities to ensure Clio's value proposition resonates across the organization.
• Design and execute high-touch executive programs, including roundtables, hosted dinners, and invitation-only briefings.
• Partner with the Events team to maximize pipeline impact at key legal industry conferences.
• Optimize paid media, content syndication, and sponsorship channels for the enterprise legal technology buying cycles.
• Analyze the enterprise legal marketing funnel from account engagement through to pipeline and closed revenue.
• Present regular performance updates with clear insights and recommendations.

Benefits

• Competitive, equitable salary
• Top-tier health benefits
• Dental insurance
• Vision insurance
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit
• RRSP matching
• RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed