Senior CVM and Marketing Analysis

SSC HR Solutions

3d

About The Position

We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry. The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.

Requirements

• 7+ years of experience.
• Telco experience is mandatory.
• Experience in Telco CVM, customer base management, or marketing analytics.
• Hands-on experience in personally designing and measuring campaigns.
• Strong understanding of Telco commercial drivers, including: ARPU Churn economics Recharge behaviour Prepaid and postpaid mechanics Cross-sell into fixed and content
• Experience with customer segmentation in a real customer data or campaign environment.
• Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade.
• Strong understanding of control design, uplift, and incrementality measurement.
• Strong SQL skills.
• Experience working with engineering teams to specify customer attributes and segments.

Nice To Haves

• Experience with a Customer Data Platform or campaign management platform is preferred.

Responsibilities

• Decide which customer attributes and segments are worth building.
• Own the Telco use case library.
• Define what each customer segment means commercially and how its value is measured.
• Design and measure customer campaigns.
• Build and use customer segments in a real customer data or campaign environment.
• Own CVM use cases end to end, including: Churn Retention Dormancy Win-back Upsell Tariff migration Device upgrade
• Prove campaign impact through control design, uplift, and incrementality measurement.
• Work with engineering teams to specify customer attributes and segments.
• Work with a Customer Data Platform or campaign management platform.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed